Sr. Manager, Marketing Technology & Product

Vail Resorts • Remo, VA

2d • $108,000 - $145,000 • Hybrid

About The Position

The Senior Manager, Marketing Technology & Product will lead the evolution of the systems, integrations, and operational frameworks that power journey-based communications across email, push, SMS, web, and emerging activation channels. Sitting within the Marketing organization, this role partners across Strategy, Operations, Analytics, Product, and Enterprise Technology teams to shape the future of guest communications at Vail Resorts. This individual will help define journey -based engagement strategies and translate them into scalable marketing technology capabilities, platform roadmaps, and operational frameworks.

Requirements

• Bachelor's degree in Marketing, Business, Information Systems, Communications, or a related field
• 5–8 years of experience across Marketing Technology, Product Management, Lifecycle Marketing, or Journey Orchestration ecosystems
• Proven experience leading complex, cross-functional platform or systems initiatives within enterprise-scale organizations
• Experience partnering closely with Engineering and Enterprise Technology teams to define and deliver scalable platform capabilities
• Strong proficiency with Microsoft Office, including Excel and PowerPoint
• Strong understanding of customer data platforms, marketing automation systems, communication platforms, and activation architectures
• Working knowledge of integrations, APIs, data flows, and interconnected platform ecosystems
• Demonstrated ability to translate business objectives into scalable operational and technical solutions
• Strong prioritization and stakeholder management capabilities in environments with competing priorities and dependencies
• Experience operating within highly matrixed organizations and navigating organizational ambiguity
• Excellent communication and organizational alignment skills across technical and non-technical audiences
• Experience supporting journey-based orchestration across email, push, SMS, web, or related activation channels
• Experience with enterprise marketing technology ecosystems and platform roadmap development
• Familiarity with customer data and audience management approaches that enable personalization at scale
• Ability to balance strategic platform evolution with near-term business delivery needs

Responsibilities

• Own and define the roadmap across core marketing technology platforms including customer data, messaging, and integration systems, ensuring alignment to business priorities and long-term platform strategy
• Lead the evolution of the communications architecture to support journey -based orchestration, real-time personalization, cross-channel activation, and scalable audience management
• Identify capability gaps across the marketing technology ecosystem and translate them into structured initiatives with clear business value, technical scope, dependencies, and success metrics
• Balance foundational platform investments, including data architecture, integrations, governance, and enablement tooling, against near-term business priorities and delivery timelines
• Serve as the single-threaded owner for marketing-driven platform initiatives requiring cross-functional coordination across Marketing, IT, Product, Analytics, and Engineering teams
• Translate business requirements into clearly defined product and platform initiatives, including scope definition, prioritization, technical dependencies, delivery sequencing, and risk management
• Lead prioritization and roadmap alignment across stakeholders while navigating trade -offs between business urgency, technical complexity, scalability, and resource constraints
• Drive alignment across interconnected initiatives to ensure platforms evolve as part of a cohesive, guest-centric ecosystem rather than isolated solutions
• Partner with cross-functional teams to operationalize platform capabilities, ensuring successful adoption, scalability, and ongoing optimization of marketing technology solutions
• Operate as both a hands-on builder and strategic leader, directly contributing to solution design, workflow development/training, and platform configuration while guiding long-term architecture and roadmap direction
• Evaluate and operationalize AI-driven capabilities and emerging technologies across the marketing technology ecosystem, identifying high-value use cases that improve personalization, automation, and operational efficiency

Benefits

• Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons
• MORE employee discounts on lodging, food, gear, and mountain shuttles
• 401(k) Retirement Plan
• Employee Assistance Program
• Excellent training and professional development
• Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)
• Free ski passes for dependents
• Critical Illness and Accident plans

What This Job Offers

• Job Type: Full-time
• Career Level: Manager