Sr Manager, Marketing Operations

Ansira•Remote-MO, MO

About The Position

We’re looking for a hands-on, data-driven marketing operations leader to support the marketing team across CRM, account-based marketing, marketing automation, reporting, and martech stack management. This role will help connect strategy to execution by improving how we target accounts, route and nurture leads, measure performance, and enable the systems and processes that support growth. This person will sit on the marketing team and partner closely with New Business, Client Growth, and the Local Marketing Activation (LMA) team. They will play a key role in helping Marketing operate more efficiently, generate better insights, and execute more effectively across demand generation and client-focused initiatives.

Requirements

8-10+ years of experience in B2B marketing, marketing operations, revenue operations, or a related function
Hands-on experience with CRM and martech platforms, including Salesforce and marketing automation tools such as HubSpot
Experience supporting or executing ABM programs using Demandbase or similar platforms
Strong understanding of lead management, funnel stages, campaign operations, and reporting
Comfort managing data, dashboards, workflows, and system-driven processes with a high level of accuracy and attention to detail
Ability to translate business needs into operational improvements and practical execution plans
Strong collaboration skills and the ability to work effectively across Marketing, Sales, New Business, Client Growth, and LMA teams
Strategic thinking and sound judgment, with a willingness to be hands-on in execution

Nice To Haves

Experience managing vendors, tools, or platform relationships is a plus

Responsibilities

Support execution of ABM programs using Demandbase and related tools
Help manage target account selection, segmentation, account lists, and campaign deployment
Collaborate with Marketing, New Business, and Sales stakeholders to activate campaigns across priority accounts
Monitor account engagement, campaign performance, and pipeline contribution to help optimize ABM efforts over time
Translate campaign and account-level insights into actionable recommendations for the team
Own day-to-day support and optimization of key marketing systems, including Salesforce, Demandbase, HubSpot, and other marketing automation and reporting tools
Help manage the marketing technology stack, including platform administration, integrations, vendor coordination, and ongoing process improvement
Maintain strong data quality, campaign tracking, and reporting accuracy across systems
Improve lead routing, scoring, lifecycle stages, and operational workflows in partnership with Sales and cross-functional teams
Troubleshoot system, process, and reporting issues and help build scalable, repeatable solutions
Contribute to LMA and CRM strategy by supporting user-level campaigns and lifecycle marketing initiatives that drive platform engagement and scale effectively across a growing audience.
Build, maintain, and improve reporting that gives Marketing and partner teams visibility into campaign performance, funnel health, account engagement, and operational efficiency
Deliver clear, actionable metrics and dashboards for marketing leadership and key stakeholders
Help define and maintain KPIs, attribution inputs, and reporting standards across marketing programs
Surface insights that help teams make better decisions about targeting, programs, and investment
Support lead generation and nurture efforts across channels and programs
Ensure leads are captured, routed, and followed up on appropriately across the funnel
Partner with New Business, Client Growth, and Sales stakeholders to improve lead handoff, follow-up, and conversion
Help optimize the systems and processes that support pipeline creation and progression
Manage and support a Colombia-based team member
Build strong working relationships across Marketing, New Business, Client Growth, LMA, Sales Operations, and other partner teams
Help establish clearer processes, stronger governance, and greater operational efficiency across marketing workflows
Bring a practical, solutions-oriented mindset to improving how the team works