Sr. Manager - Marketing Automation & Analytics

SHI International•Somerset, NJ

13d•$95,000 - $120,000

About The Position

The Sr. Manager - Marketing Automation & Analytics will lead our marketing automation and analytics initiatives, managing both the team responsible for our Marketo platform and the marketing analysts. This leader will collaborate with cross-functional teams to maintain and enhance existing marketing automation strategies and analytics capabilities, ensuring the continued successful execution, optimization, and measurement of campaigns in alignment with business requirements.

Requirements

Strategic Thinking: Can analyze complex situations, drive organizational transformation, and adapt strategies to changing market conditions.
Leadership: Can lead strategic team initiatives, inspire others to take leadership roles, and foster a culture of shared responsibility and continuous improvement.
Business Acumen: Can provide strategic guidance and insights to drive overall business success.
Creativity: Can lead organizational transformation by fostering a culture of creativity, inspiring others, and driving breakthrough innovations.
Communication: Can lead and model exceptional communication at all levels of the organization, develop and implement communication strategies, and coach others to improve their communication skills.
Analytical Thinking: Can lead and innovate in the application of analytical thinking, solve complex problems, influence others, and contribute to best practices.
Adaptability: Can drive strategic transformations, inspire others to embrace change, and foster a culture of continuous adaptation.
Collaboration: Can lead complex team projects, inspire others to collaborate effectively, and foster a culture of mutual respect and shared purpose.
Customer-Centric Mindset: Can lead strategic initiatives focused on improving the overall customer experience. Inspires and mentors others to adopt a customer-centric approach, fostering a culture of customer focus throughout the organization.
Results Orientation: Can inspire a culture of results-orientation across the organization, setting high standards and holding everyone accountable for achieving results.
Experience in utilizing current marketing channels and techniques to reach target audiences. - Expert
Experience in developing and executing strategies to generate interest and support the sales process. - Expert
Ability to examine and model data to support marketing decision-making. - Expert
Proficiency in utilizing Customer Relationship Management software for data-driven marketing. - Expert
Ability to effectively utilize applications like Teams, SharePoint, Word, Excel, and PowerPoint for marketing tasks. - Expert
Bachelor’s degree in Marketing, Business, or related field (Master’s preferred).
5+ years of experience in marketing automation, with at least 2 years in a leadership role.
Extensive hands-on experience with Marketo (Marketo Certified Expert preferred) and knowledge of CRM systems (Microsoft Dynamics experience a plus).

Responsibilities

Lead and mentor the marketing automation team, providing guidance, support, and professional development.
Oversee the administration, configuration, and optimization of the Marketo platform and related marketing technologies.
Supervise marketing analysts, ensuring accurate data collection, reporting, and actionable insights to inform marketing strategies and campaign performance.
Develop and execute marketing automation strategies to drive lead generation, lead scoring, segmentation, and nurturing programs.
Lead the design, implementation, and optimization of multi-channel marketing campaigns (email, landing pages, forms, etc.) within Marketo, while incorporating analytics to measure effectiveness.
Collaborate with cross-functional teams, including sales, content, digital, and product marketing, to align automation strategies with business objectives.
Design, implement, and optimize multi-channel marketing campaigns (email, landing pages, forms, etc.) within Marketo.
Ensure data integrity, compliance with privacy regulations, and integration between Marketo and other systems (e.g., CRM, analytics platforms).
Manage vendor relationships and evaluate new technologies to enhance marketing automation capabilities.