Director, Marketing Automation & Data Analytics

Neighborly®•Irving, TX

1d•Hybrid

About The Position

Director of Marketing Automation & Data Analytics Are you looking for a place where you can bring your expertise in enabling automated marketing programs, leveraging data points to enable real-time campaign triggers, and delivering actionable insights that improve customer engagement and ROI? Welcome to Neighborly—the hub of service brands that connects customers to top-notch local experts who repair, maintain, and enhance homes and businesses. Our long-standing business, with over 40 years of experience, is focused on strategic innovation as we build the future of home and business services. Bring your ambition to the table as we unlock new doors together, taking your career to the next level. Bring your experience and be empowered to innovate. As a Director of Marketing Automation & Data Analytics on the Data Analytics team, a typical day for you will include: Marketing Automation Data Enablement Strategy: Partner with Marketing to leverage first-party data for marketing campaign triggers Develop a data enablement roadmap in partnership with Marketing for future campaign unlock. Data-Driven Campaign Enablement: Architect and operationalize data pipelines and integrations that power real-time marketing triggers. Ensure marketing campaigns are dynamically activated based on behavioral, transactional, and predictive data signals. Partner with data engineering and IT teams to maintain data quality and latency standards for trigger-based campaigns. Analytics & Insights: Lead the development of dashboards, reports, and advanced analytics to measure campaign performance and ROI. Translate complex data into actionable strategies for marketing and business stakeholders. Personalization & Segmentation: Utilize first-party and third-party data to create dynamic audience segments and personalized experiences. Ensure compliance with data privacy regulations (GDPR, CCPA). Data Governance: Work with data governance tools to ensure accuracy and visibility for broader business stakeholders Partner with IT on all data governance practices Team Leadership: Direct work of contractors for marketing automation data enablement. Foster collaboration between marketing, data engineering, and IT teams. Technology & Innovation: Evaluate and implement new tools and technologies to enhance automation and analytics capabilities. Drive continuous improvement in marketing operations through automation and AI-driven insights.

Requirements

8+ years of experience in marketing analytics and automation, with at least 3 years in a leadership role.
Proven experience enabling data-driven marketing triggers and event-based campaigns.
Experience integrating marketing platforms (e.g., Braze) with cloud data warehouses and lakes (e.g., via Cloud Data Ingestion or Currents).
Experience with AI-driven marketing personalization.
Experience implementing A/B testing and experimentation to continuously improve engagement and conversion rates
Experience with data governance and data governance tools
Experience with predictive modeling, machine learning, or AI-driven marketing solutions.
Knowledge of CDPs (Customer Data Platforms) and advanced segmentation strategies.
Strong understanding of attribution modeling and marketing mix analysis.
Expertise in marketing automation platforms and CRM systems.
Hands-on expertise in marketing automation platforms, with strong experience in Braze (required) and Broadly (highly desired).
Strong technical background in data engineering, including building and maintaining data pipelines for real-time marketing activation.
Excellent proficiency in SQL, with preference for experience in Presto or Amazon Athena.
Deep knowledge of AWS data architecture, particularly Amazon Athena, AWS Glue, S3, and related services for data ingestion, transformation, and querying.
Bachelor’s degree in Marketing, Data Analytics, or related field (Master’s preferred)

Responsibilities

Marketing Automation Data Enablement Strategy: Partner with Marketing to leverage first-party data for marketing campaign triggers Develop a data enablement roadmap in partnership with Marketing for future campaign unlock.
Data-Driven Campaign Enablement: Architect and operationalize data pipelines and integrations that power real-time marketing triggers. Ensure marketing campaigns are dynamically activated based on behavioral, transactional, and predictive data signals. Partner with data engineering and IT teams to maintain data quality and latency standards for trigger-based campaigns.
Analytics & Insights: Lead the development of dashboards, reports, and advanced analytics to measure campaign performance and ROI. Translate complex data into actionable strategies for marketing and business stakeholders.
Personalization & Segmentation: Utilize first-party and third-party data to create dynamic audience segments and personalized experiences. Ensure compliance with data privacy regulations (GDPR, CCPA).
Data Governance: Work with data governance tools to ensure accuracy and visibility for broader business stakeholders Partner with IT on all data governance practices
Team Leadership: Direct work of contractors for marketing automation data enablement. Foster collaboration between marketing, data engineering, and IT teams.
Technology & Innovation: Evaluate and implement new tools and technologies to enhance automation and analytics capabilities. Drive continuous improvement in marketing operations through automation and AI-driven insights.