Sr Manager/Director, Marketing Automation

Welldoc • Columbia, MD

4d • $100,000 - $140,000

About The Position

Welldoc is at the forefront of digital health, driven by a powerful mission: empowering better cardiometabolic health through AI-powered, personalized digital tech, with a vision to be the leading advanced AI digital technology partner across the healthcare industry. We're a team passionate about leveraging cutting-edge science to improve lives, united by core values of collaborative innovation, accountability to excellence, customer focus, efficiency, and unwavering integrity, quality, and safety. At Welldoc , you'll thrive in a collaborative and innovative environment where your contributions directly impact our mission. Recognized as a Great Place to Work for the past four years and named to Modern Healthcare's Best Places to Work 2025, as well as being an industry thought leader featured at SXSW and in the Wall Street Journal and Economist, we invite you to make a real difference in healthcare with us. We are hiring a highly strategic, expert Senior Manager/Director of Marketing Automation to own and scale our marketing technology ecosystem. The focus is critically on Salesforce Marketing Cloud Engagement (SFMC). This role is the key driver for maximizing our SFMC investment. You will serve as the primary technical architect and product owner for our cross-channel platform. Crucially, you will translate strategic business requirements into clear , executable technical direction for our SF Engineering team. This requires deep SFMC expertise —not just execution skills, but also the ability to guide an engineering team toward optimal , scalable solutions. While you oversee website operations, this is fundamentally a Marketing Automation leadership, architectural, and technical direction role. If you live and breathe SFMC development and collaborating with technical teams, this is your next challenge. While familiarity with our full stack, including Marketing Cloud Account Engagement (Pardot), is helpful, this position requires deep SFMC Engagement mastery. You'll work cross-functionally with Marketing, Sales, Product, HR, and Executive Leadership to elevate Welldoc's voice in the market, strengthen engagement, and position us as a thought leader in digital health.

Requirements

• 5+ years of hands-on, deep experience with Salesforce Marketing Cloud Engagement (Core MC), including Journey Builder, Contact Builder, Automation Studio, and SFMC API integration.
• 3+ years of experience working with technical resources (developers/engineers), specifically translating business needs into documented technical requirements for SFMC implementation.
• Expert proficiency with SQL and managing Data Extensions for both segmentation and data modeling.
• Deep understanding of the SFMC data model and technical infrastructure to effectively guide engineering solutions.
• 5+ years in healthcare, digital health, or life sciences marketing. Must understand regulatory and compliance considerations (e.g., HIPAA, CAN-SPAM).
• Highly skilled in reporting and interpreting digital marketing metrics.
• Bachelors Degree in Marketing , Digital Marketing, Communications, Public Relations or similar background

Nice To Haves

• Familiarity with Salesforce Marketing Cloud Account Engagement (Pardot) is beneficial, but candidates must demonstrate that SFMC Engagement is their area of mastery.
• SFMC Certification (Administrator, Consultant) is highly valued.

Responsibilities

• SFMC Engagement Technical Direction & Architecture (Primary Focus)
• Engineering Leadership & Direction: Serve as the technical owner and primary liaison for our SF Engineering team. Translate complex marketing needs into clear, documented technical specifications, user stories, and development tasks for the engineers .
• Platform & Governance: Own the Salesforce Marketing Cloud Engagement (Core MC) platform configuration, data governance, security protocols, and overall technical roadmap. SFMC Certification (Administrator, Consultant) is highly valued.
• Architecture: Design, document, and oversee the implementation of complex, multi-channel customer journeys, data integration pipelines (ETL), and API connectivity between SFMC and other systems.
• Data Strategy: Define the strategy for Data Extensions, write efficient SQL segmentation logic, and manage data synchronization to ensure campaign effectiveness and compliance.
• Quality Assurance: Establish and enforce rigorous standards for technical quality assurance, security, and performance across all SFMC development work.
• Digital Operations & Website Oversight (Supporting Focus)
• Website Health: Act as the sole internal owner of the corporate website ( Webflow ), overseeing its function and alignment with marketing goals.
• Web Analytics & CRO: Own website analytics (Google Analytics, Hotjar, etc.). Use these insights to drive Conversion Rate Optimization (CRO) and direct necessary technical enhancements.
• Analytics, Insights & Decision-Making
• Collaborate with Data Science to refine performance reporting and dashboards.
• Interpret performance data and translate complex technical findings into clear, strategic recommendations for continuous improvement.
• Leadership & Collaboration
• Lead by doing . T his is a player-coach role that combines strategic oversight with hands-on execution.
• Manage and mentor a small but growing digital operations team.
• Collaborate closely with stakeholders across Marketing, Sales, Client Success, IT, Product,  CRM  and Data Science to drive alignment, innovation, and execution excellence.
• Manage vendor and platform relationships to support scalability and operational excellence.

Benefits

• Welldoc offers a competitive compensation package which, in addition to salary, includes generous PTO, medical insurance, dental insurance, vision care, life and disability insurance, retirement benefits.
• opportunity to participate in health savings accounts and/or dependent care accounts.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 101-250 employees