Manager - Marketing Automation

JCB North America • Pooler, GA

6d

About The Position

We are seeking a highly skilled Marketing Automation Manager to lead our marketing automation department, with primary responsibility for Oracle Eloqua. In this pivotal role, you will drive the strategy, execution, and optimization of automated marketing campaigns to enhance lead generation, nurturing, and customer engagement. You'll oversee integrations with our core tech stack—Salesforce for CRM, Optimizely for website personalization, and Smartly for paid media—while managing a team to ensure seamless data flow and campaign efficiency. The ideal candidate is an Oracle Eloqua expert who can elevate our marketing operations to deliver measurable ROI and personalized customer experience.

Requirements

• Bachelor's degree in Marketing, Business, Information Technology, or a related field (Master's preferred).
• 5+ years of hands-on experience in marketing automation, with proven expertise in Oracle Eloqua as the primary platform.
• Highest-level Oracle Eloqua University training and certifications, including Oracle Eloqua Certified Master (or equivalent, such as Eloqua Marketing Operations Master or Campaign Execution Master).
• Demonstrated experience integrating Eloqua with CRM systems like Salesforce, website platforms like Optimizely, and paid media tools like Smartly (or similar ecosystems).
• Strong leadership skills with at least 2+ years managing small teams in marketing operations or automation roles.
• Proficiency in data analysis, SQL querying, and marketing metrics to drive ROI-focused decisions.
• Excellent problem-solving abilities and a track record of optimizing campaigns for better engagement and conversion rates.

Nice To Haves

• Experience in B2B marketing environments, particularly in industries with complex sales cycles.
• Familiarity with additional tools like Google Analytics, Tableau, or BI platforms for advanced reporting.
• Knowledge of HTML/CSS for custom email templates and landing pages in Eloqua.
• Certifications in related areas, such as Salesforce Certified Marketing Cloud Consultant or Google Analytics.
• Understanding of agile methodologies for rapid campaign testing and iteration, as practiced by leading companies like Salesforce and Marketo users.

Responsibilities

• Lead Oracle Eloqua Operations: Design, build, test, and deploy complex automated campaigns, including email nurturing, lead scoring, segmentation, and A/B testing within Oracle Eloqua. Ensure high deliverability, personalization, and compliance with anti-spam laws.
• Tech Stack Integration and Optimization: Manage seamless integrations between Oracle Eloqua and Salesforce (CRM), Optimizely (website), and Smartly (paid media). Collaborate with teams to automate data flows, enrich customer profiles, and track multi-channel performance.
• Team Leadership and Development: Supervise and mentor the Marketing Automation Specialist and Customer Data Enrichment Developer. Foster a collaborative environment, provide training on Eloqua best practices, and delegate tasks to maximize team efficiency.
• Performance Analysis and Reporting: Monitor campaign metrics (e.g., open rates, conversions, ROI) using Eloqua's analytics tools. Generate insights and reports to inform strategy, identifying opportunities for optimization and scaling successful tactics.
• Strategy and Innovation: Develop and implement marketing automation strategies aligned with business goals, incorporating best practices like dynamic content personalization, behavioral targeting, and AI-driven predictive scoring.
• Compliance and Best Practices: Ensure all activities adhere to data privacy regulations and industry standards. Stay updated on marketing automation trends, such as zero-party data collection and omnichannel orchestration, to keep our programs cutting-edge.
• Cross-Functional Collaboration: Work closely with sales, content, and product teams to align automation efforts with broader marketing initiatives, ensuring lead handoff processes are efficient and effective.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees