Sr. Manager, Lung Portfolio Marketing
About The Position
The Lung cancer portfolio is one of the fastest growing portfolios in Pfizer Oncology and includes the following brands: LORBRENA, BRAFTOVI/MEKTOVI Lung and XALKORI. Lung cancer is the most common cancer, and LORBRENA, our ALK+ inhibitor has been prescribed to over 12,000 patients since launching in the US in 2018. At ASCO 2024, the unprecedented 5-year follow analysis of the pivotal Phase 3 CROWN trial was presented and published. This practice-changing data is expected to solidify LORBRENA’s position in treating patients with ALK+ metastatic non-small cell lung cancer (NSCLC). BRAFTOVI+MEKTOVI is indicated for adult mNSCLC patients with a BRAF V600E mutation. Recent updates to the PHAROS study make this combination therapy also one of the growth drivers for the lung portfolio. The Sr Manager, Lung Portfolio Marketing position will report to the US Lung Team Lead and will be responsible for developing a variety of HCP and Patient strategies and tactics, including leading the planning and execution of congresses and speaker programs across the portfolio. Activities associated with this position include strategic marketing, tactics planning, data & analytics. The Sr Manager will work closely with internal and external partners, including, sales, market insights, Regulatory, Legal, Medical Affairs, TLELs, Advocacy, other members of the brand team, and agencies.
Requirements
- Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
- Bachelor’s Degree required; advanced degree preferred
- 6+ years pharmaceutical/biotech marketing experience; MBA/MS with 5+ years
- Previous in-line US/global Marketing experience and/or understanding of advanced lung cancer landscape preferred
- Performance in prior positions demonstrates that candidate is well-prepared to advance their Marketing career beyond this role
- Demonstrated ability to develop actionable insights from complex clinical data and market research
- Strong leadership and ability to influence across functional stakeholders, including senior executives, to set direction, align work efforts, and ensure outstanding execution
- Strong collaboration skills, working effectively with both internal teams and co-promotion partner
- Excellence in additional professional competencies including collaborative and cross functional problem solving and communications, innovative thinking, sense of urgency, and a passion for the science of oncology and for helping patients with cancer
- Experience with the management of external agencies/ vendors as well as project budgets and timelines
- High-energy, proactive self-starter who has the initiative to function autonomously and the confidence and ingenuity to initiate, create, and innovate
- Excellent oral, written and presentation skills
- Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
Nice To Haves
- Oncology, specialty, or rare disease marketing experience
- MBA or other related graduate-level degree
- Experience working across a portfolio of brands
- Champion innovation, seek learnings from other brands and other industries to innovate and enhance plans
- Fosters a culture of collaboration and teamwork
- Demonstrated ability to work effectively in a cross-functional team and lead colleagues outside of a direct reporting relationship through influence and persuasion
- Comfort with ambiguity, and complex “white space” environments
- Agile mindset; Track record of pushing boundaries and not accepting status quo, finding ways to deliver in the face of accelerated deadlines
Responsibilities
- Develop strategies and tactics in collaboration with LORBRENA and BRAFTOVI/MEKTOVI HCP and Patient leads to ensure continued growth of the portfolio
- Lead Congress planning and execution for Lung Portfolio - serve as US Lead for all regional/national/global congresses
- Lead identification and development of Lung Speaker Bureau and manage execution and training of all speaker programs
- Manage co-pay and vouchers program for LORBRENA and XALKORI
- Continuously measure the impact of marketing initiatives, generating early learning, and driving continuous improvement to achieve budget
- Oversee Print Inventory Management for the Lung portfolio
- Own all promotional projects through the Medical, Legal and Regulatory review process and ensure that materials and programs are compliant
- Lead efforts to coordinate and align work across cross-functional and marketing colleagues, agencies, and other stakeholders to ensure strategic and tactical alignment and execution for all personal promotional materials
- Propose and manage detailed budget; manage outside agencies - develop project briefs, execute projects, and manage timelines, while ensuring consistency with product positioning, brand guidelines, company goals, and ethics
Benefits
- 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution
- paid vacation, holiday and personal days
- paid caregiver/parental and medical leave
- health benefits to include medical, prescription drug, dental and vision coverage
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What This Job Offers
Job Type
Full-time
Career Level
Manager
