Sr. Manager, Healthcare Provider Sales (Remote)

Rula•,

4d•$217,000 - $257,450•Remote

About The Position

We are hiring a Sr. Manager, Healthcare Provider Sales to lead the field team to drive forward the Rula mission. In this role, you will lead and develop a team of Account Executives who work directly inside medical practices across the Western United States, turning provider interest into real referral partnerships that get patients into needed care. This role is about changing the perception of behavioral health, emphasizing it as a clinical responsibility that primary care physicians (PCPs) own, rather than something to simply hand off. The goal is to shift perspectives, equip providers with tools, and strengthen the connection between primary care and mental health. You will coach your team in the field, ensure practices become active partners, and elevate patient care standards. This role reports directly to the Director of Provider Group Sales and is crucial for Rula's growth.

Requirements

7+ years of field sales experience selling to outpatient medical practices.
Demonstrated success across multiple practice types (solo, small group, mid-market) and multi-stakeholder buying processes involving physicians, office managers, and administrators.
3+ years of direct people management with at least 3 direct reports in a field sales environment.
Must include hands-on accountability for field activity metrics (visits, meetings, demos) alongside revenue outcomes.
Demonstrated ability to develop and retain high-performing reps.
Comfortable managing a distributed team remotely, including asynchronous coaching, virtual pipeline reviews, and maintaining rep engagement without daily in-person oversight.
Proven ability to drive provider behavior change beyond the point of agreement.
Hands-on experience with in-person sales tactics in clinical settings, including lunch and learns, cold walk-ins, scheduled office visits, and rep ride-alongs.
Must be based in MST or PST.
Ability to travel ~50% or more within territory for field visits, team ride-alongs, and practice-level activation support.

Nice To Haves

Experience in behavioral health, mental health, or specialty referral sales (e.g., psychiatry, therapy, substance use treatment).
Experience hiring, onboarding, and ramping field sales reps from scratch.
Experience at a high-growth startup or scaling healthcare technology company where process and playbook were still being built.
Familiarity with value-based care (VBC) or ACO dynamics and how they influence provider decision-making.
Proficiency with Salesforce CRM at a management level (pipeline review, rep activity tracking, reporting).

Responsibilities

Lead and develop a team of Account Executives working inside medical practices in the Western United States.
Drive provider interest into referral partnerships to connect patients with needed care.
Coach the sales team through conversations to change provider perspectives on mental health ownership.
Ensure that every signed practice becomes an active referral partner.
Raise the standard for patient care when they seek help from their doctor.
Manage a distributed team remotely, including asynchronous coaching and virtual pipeline reviews.
Maintain rep engagement without daily in-person oversight.
Accountability for field activity metrics (visits, meetings, demos) alongside revenue outcomes.
Hands-on experience with in-person sales tactics in clinical settings, including lunch and learns, cold walk-ins, scheduled office visits, and rep ride-alongs.

Benefits

100% remote work environment
Attractive pay and benefits
Full transparency of pay ranges
Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA
401(k) plan access
Generous time-off policies
2 company-wide shutdown weeks each year for self-care
Paid parental leave
Employee Assistance Program (EAP)
Quarterly department stipend
Community and employee resource groups
Home office stipend
New hire home office stipend
$50 monthly stipend to help cover internet or cell phone expenses
Wellness at Rula program
$50/month wellness stipend