Sr. Manager, Global Brand Marketing

Envista • Brea, CA

51d • Onsite

About The Position

The Senior Manager, Global Brand Marketing, will lead the strategic development and execution of global brand initiatives across the Restorative and Endodontics portfolio. This role is responsible for driving brand growth, consistency, and relevance across markets, ensuring alignment with global business objectives and customer needs. The role requires strategic thinking and a passion for brand storytelling, cross-functional collaboration, and data-driven marketing.

Requirements

• Bachelor's degree in marketing, Business, or related field
• 7+ years of successful global brand marketing experience leading global brand initiatives and brand campaigns.
• Strong understanding of North American EMEA, APAC, and ROW markets
• Proficiency in digital marketing tools, analytics platforms, and content management systems.
• Must reside within a commutable distance to Brea, CA. This is not a 'remote' role.

Nice To Haves

• Strong strategic thinking, and project management skills.
• Experience working in matrixed organizations and cross-cultural environments.
• Experience working in an agency preferred.
• Strong verbal and written communication skills, with attention to detail in communications and operational execution.
• Strong analytical skills used to drive decision-making and report effectiveness, with proficiency in marketing software and tools.

Responsibilities

• Global Brand Strategy & Positioning: Develop and implement comprehensive brand strategies that elevate awareness, preference, and equity across global markets. Ensure brand messaging is consistent, compelling, and aligned with the company's purpose to partner with professionals to improve lives.
• Brand Guidelines: Lead the creation, implementation, and ongoing refinement of comprehensive Brand Guidelines for the Restorative and Endodontics portfolio. Ensure all global and regional marketing activities, communications, and assets consistently reflect the brand's visual identity, tone, and messaging. Partner with cross-functional teams to drive adoption and compliance and regularly update guidelines to reflect evolving market needs and company strategy.
• Portfolio Management & Launch Excellence: Collaborate with Product Management, R&D, and Regional Marketing teams to support product launches, including go-to-market planning, messaging frameworks, and campaign execution. Drive clarity and consistency in launch communications and assets.
• Customer-Centric Marketing: Champion the Voice of Customer (VOC) by integrating insights into brand strategies and content development. Partner with regional teams to tailor messaging and campaigns that resonate with local market dynamics.
• Cross-Functional Leadership: Lead cross-functional teams including Creative, Digital, Regulatory, and Sales to deliver impactful brand campaigns. Serve as a key liaison between Global Marketing and Regional Business Development teams to ensure alignment and execution.
• Performance Measurement & Optimization: Define KPIs for brand initiatives and campaigns. Monitor performance, analyze results, and optimize strategies to maximize ROI and brand impact.
• Team Development & Collaboration: Mentor junior marketers and foster a collaborative, high-performance culture. Support training initiatives and contribute to marketing capability building across the organization.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Miscellaneous Manufacturing
• Number of Employees: 5,001-10,000 employees