Brand Marketing Manager, Global Brand Marketing - Amazon Music

Amazon•Culver City, CA

About The Position

Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture. We offer experiences that serve all listeners with our different tiers of service: Prime members get access to all the music ad-free in shuffle mode, and top ad-free podcasts, included with their membership; customers can upgrade to Amazon Music Unlimited for unlimited, on-demand access to 100 million songs, including millions in HD, Ultra HD, and spatial audio; and anyone can listen for free by downloading the Amazon Music app or via Alexa-enabled devices. Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale. Amazon Music is seeking a passionate and dynamic Brand Marketing Manager to join our Global Brand Marketing team. You will play a critical role in overseeing and executing projects and operations to support the growth and success of our brand. Amazon Music’s Global Brand Marketing team is focused on driving awareness of and engagement with our digital music and audio service. We have a collaborative and inclusive culture, often leaning into each other's work to raise the bar for customers. We bring the energy and cultural impact of the entertainment business together with the power of Amazon to bring integrated and emotionally resonant messages to life. You will collaborate with leaders across marketing, music industry, spoken word, content, product, measurement, and more. Additionally, you will play a critical role in executing projects and operations to support the growth of our brand Come innovate with the Amazon Music team! As a Global Brand Marketing Manager, you will be responsible for developing and managing systems and strategies while executing and optimizing results-oriented programs and initiatives that drive awareness of and engagement with Amazon Music. This work may include project management, quarterly reporting, budget reviews, and development and implementation of new operationalization mechanisms. This position will actively engage with, or lead elements of full brand campaigns, partnering with internal and external partners. This position offers an opportunity to leverage your creative marketing skills and passion for music, while experiencing the excitement and global growth of the streaming world.

Requirements

6+ years of professional non-internship marketing experience
Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience using Microsoft Excel to manipulate and analyze data
Experience creating brand marketing content
5+ years of budgeting, scheduling and cost reporting experience
5+ years of experience in program or project management, leading cross-functional initiatives in marketing or related fields
Demonstrated ability to coordinate multiple projects simultaneously while meeting deadlines and quality standards
Bachelor's degree in Business, Marketing, Communications, or related field, or equivalent professional experience

Nice To Haves

Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
Experience in brand identity and voice development
7+ years of experience in brand marketing operations or program management within a fast-paced, high-growth environment
Proven track record of developing and executing strategic plans driving measurable brand growth and business impact
Experience collaborating with senior leadership to translate strategic vision into actionable operational plans
Strong analytical skills with experience monitoring project metrics, identifying bottlenecks, and implementing data-driven process improvements
Demonstrated success in building and maintaining relationships with internal and external partners to deliver high-quality results
Deep understanding of industry trends and competitive landscape, with ability to apply insights to inform strategy and execution
MBA or advanced degree in Business, Marketing, or related field

Responsibilities

Oversee and manage operational aspects of the brand marketing organization
Develop and implement project plans and timelines to achieve departmental goals and objectives
Coordinate cross-functional teams to ensure timely and successful execution of brand marketing initiatives
Monitor and track project progress, identifying and addressing any potential issues or roadblocks
Work closely with senior leadership to develop and execute strategic plans for brand growth
Collaborate with internal and external partners to ensure high quality and timely delivery of projects
Conduct regular team meetings to provide updates, gather feedback, and identify areas for improvement
Create and maintain project and team wide budgets, ensuring efficient use of resources and cost-effectiveness
Develop and implement processes and procedures to streamline project management and operations
Guide team members, providing support and guidance on project management best practices
Communicate project updates and progress to stakeholders at all levels of the organization
Stay informed on industry trends and competitive landscape to inform project strategy and execution
Ensure compliance with all relevant company policies, procedures, and regulations
Identify and implement process improvements to increase efficiency and productivity