Sr Global Product Marketing Manager

Twist Bioscience•South San Francisco, CA

1d•$107,527 - $142,883•Hybrid

About The Position

Reporting to the Manager, Biologics Product Strategy & Marketing, the Sr Global Product Marketing Manager will be responsible for planning, developing, and executing marketing programs and activities for our organization. The ideal candidate will have a background with strategic marketing frameworks and concepts, along with professional and/or educational experience in biologics and antibody discovery. Candidates should have strong experience in a strategic and/or tactical marketing role and demonstrate cross-functional work in a matrix organization. The Sr Global Product Marketing Manager will drive multiple projects and launch new products in alignment with overall business goals. You will be tasked with developing marketing campaigns and programs to support the organization’s strategic direction, as well as creating and managing long-term goals. You will also be in charge of developing budgets and operating plans for programs and writing marketing program proposals.

Requirements

Bachelor’s degree (BS/BA) in Life Sciences required
5+ years’ experience in a Life Sciences Marketing role
3+ years of previous experience in product marketing management, marketing program management, administration, product management, or market development
Proficient computer skills, Microsoft Office Suite and/or G-suite; working knowledge of program/project management software (e.g., Smartsheet, MS Project)
Knowledgeable in program management methodology and techniques, performance evaluation, and change management principles
Experienced at compiling and following budgets
Excellent verbal and written communication skills
Able to multitask, prioritize, and manage time effectively

Nice To Haves

Biopharma including Antibody discovery experience

Responsibilities

Develop strategic, multi-channel integrated marketing plans for the Biopharma portfolio based on customer segmentation, competitor analysis, market trends, and business opportunities.
Collaborate and ensure alignment of marketing plans across Product Management, Field/Regional Marketing, Sales, and other key commercial stakeholders.
Own the customer-centric content strategy aligned with the customer journey, overseeing creation of content (e.g., blogs, case studies, webinars) and creative assets across all formats.
In partnership with Product Management, R&D, and Operations, develop compelling copy and value propositions for antibody discovery and development markets, ensuring all content adheres to brand guidelines.
Execute engaging marketing campaigns and manage tasks with digital, creative, and regional teams to deliver high-quality promotional materials, including digital collateral, presentations, and tradeshows.
Define, track, and report on key performance indicators (KPIs) for campaigns (e.g., lead generation, conversion rates, ROI), actively managing the marketing budget to optimize promotional mix
Utilize customer research and analytics to understand needs and refine journey maps, tailoring content and messaging accordingly.
Maintain strong market and competitive knowledge and support sales enablement by partnering with Product Management and Field Marketing on training and support materials.
Engage directly with customers and Key Opinion Leaders (KOLs) and present progress reports to internal program stakeholders.