Sr. Manager, FP&A DTC & Wholesale

Vuori•Carlsbad, CA

About The Position

Reporting to the Director of FP&A, Channels, the Senior Finance Manager will serve as a finance partner across eCommerce, Retail, Wholesale, and Marketing. This role will lead forecasting, reporting, and performance analysis, providing actionable insights to drive revenue growth, margin expansion profitability, and disciplined investment. This individual will support channel forecasting, enhance financial modeling capabilities, and elevate reporting for executive leadership. The ideal candidate combines strong financial acumen with business partnership, thrives in a fast-paced environment, and proactively drives process improvements and clarity in decision-making.

Requirements

Bachelor’s degree in Accounting, Finance, or a related field from an accredited institution.
10+ years of progressive experience in financial planning and analysis and experience leading others.
Preferably in retail, consumer goods, or an inventory-focused environment.
Strong analytical and quantitative skills; ability to interpret complex data and translate findings into actionable business insights.
Strong expertise in financial modeling, forecasting, and budgeting techniques.
Ability and willingness to do detailed work and build from scratch.
Demonstrate an ego-less leadership style and team management experience.
Strategic mindset and the ability to think proactively about the company’s financial future.
Strong understanding of DTC KPIs (e.g., CAC, LTV, retention, cohort analysis).
Advanced Excel skills; experience extracting and analyzing data from various systems.
Excellent problem-solving skills, intellectual curiosity, and a proactive approach to uncovering issues and identifying solutions.
Detail-oriented, with a commitment to accuracy and precision.
Strong communication and presentation skills, with the ability to convey complex financial information to non-finance stakeholders.
Familiarity with Microsoft Office, BI tools.

Nice To Haves

CPA and/or MBA preferred.
Apparel industry and experience with Microsoft d365, EPM toolsets, Shopify a plus.

Responsibilities

Lead comprehensive financial planning processes, including budgeting and forecasting, and support long-term strategic planning, aligning with company objectives.
Deliver consolidated channel revenue monthly forecasting, including sales flash reporting, summarizing variance drivers and risks and opportunities.
Develop KPI-driven and trend-based revenue models for consensus-based forecasting.
Analyze key drivers including revenue trends, and marketing efficiency (ACoS, CAC, LTV).
Partner with Marketing leads to create and oversee budgets and forecasts, track variances, and highlight risks or opportunities for cost savings.
Analyze financial data, including revenue, gross margin, expenses, and capital to identify trends, risks, and opportunities and profitability expansion.
Provide strategic and financial guidance on investment opportunities, and business expansion initiatives, implementing ROI analysis, scenario planning, and performance tracking.
Oversee the real estate decision-making process through store proformas, hindsight and fleet performance analysis.
Lead the preparation and presentation of insightful financial reports, presentations, and analysis for executive management (QBR, MBR, Monthly Close Reviews) and board meetings.
Ensure accuracy and alignment between FP&A forecasts and actual financial results, collaborating effectively with accounting teams and cross-functional partners.
Identify efficiencies in the close calendar through process changes, reporting, and business partner training.
Support the development and implementation of financial tools (ERP/EPM tool), models and dashboards, enhancing efficiency and data accuracy.
Work with Data & Analytics to create KPI dashboards and enhance financial reporting and analysis.
Drive accountability through strong relationships with business partners and cross functional teams at all levels of the organization.
Lead and oversee members of the FP&A department, cultivating a high-performing team and fostering their professional growth.