Sr. Manager, Events and Donor Engagement

The Fedcap Group•New York, NY

9d•$100,000 - $150,000•Onsite

About The Position

As Sr. Manager, Events and Donor Engagement, you will lead the planning, execution, and financial performance of all enterprise-wide events for The Fedcap Group—spanning multiple states and countries. This high-impact role is responsible for a wide range of convenings, including fundraising and marketing events, thought leadership forums, donor activations, and internal celebrations. You will be a strategist, executor, and relationship-builder—driving measurable results in donor engagement, revenue generation, brand elevation, and the conversion of event participants into long-term contributors to Fedcap’s mission. You will work collaboratively with subsidiary leadership, sales, communications, marketing, and other corporate services colleagues to ensure each event delivers strong ROI, drives meaningful donor engagement, and reflects the organization’s mission and global presence. You bring demonstrated excellence in project management, budgeting, stakeholder engagement, and event portfolio analysis. You will build and lead the development of a unified event strategy that generates measurable outcomes — including growth in new and repeat donors, movement along the donor pipeline toward major giving, and actionable analysis on the ROI of each event. Additionally, you will design and oversee Fedcap’s enterprise-wide donor success approach, incorporating stewardship, retention, and engagement strategies across all event types, with a clear focus on transforming attendee interest into sustained philanthropic support. This is a strategic management role, requiring on-site presence. This is not a hybrid role. (633 3rd Avenue New York, NY)

Requirements

Bachelor’s degree in Event Management, Hospitality, Fundraising, Business, Marketing, or a related field required; Master’s degree preferred.
Significant progressive leadership experience in high-impact event planning and execution, ideally 8+ years, including at least 3 years managing enterprise-wide events.
Proven success in producing events with 50 to 1,000+ attendees and budgets totaling $5M+ while meeting strategic, financial, and operational goals.
Measurable experience in driving donor acquisition and retention through events, including conversion of event attendees into recurring or major gift donors and implementation of structured donor stewardship pathways tied to event engagement.
Advanced proficiency in Salesforce, Raiser's Edge, and Monday.com, with a track record of building real-time dashboards, tracking donor behavior, and supporting segmented engagement strategies through CRM and analytics platforms.
Ability to analyze ROI across events using data on attendance, donor conversion, and long-term giving trends.
Strong background in managing end-to-end logistics, ensuring full compliance with contracting, accessibility, and procurement standards.
Understanding of emerging trends in hybrid/virtual events, donor engagement technology, and experiential fundraising, with examples of new platforms or formats evolving within events.
Exceptional communication and relationship-building skills with company executive directors and their fundraising resources, senior leaders, board members, and cross-functional teams. Proven ability to deliver high-impact presentations, lead debriefs and align events with enterprise priorities.

Nice To Haves

Master’s degree preferred.

Responsibilities

Enhance and manage a 12-month enterprise-wide events calendar, with weekly, monthly, and quarterly updates to senior leadership.
Build and lead the infrastructure supporting the end-to-end execution of a minimum of 10 enterprise-level and 20+ subsidiary events annually.
Design scalable event models for replication across domestic and international markets.
Drive a comprehensive events strategy tied to business development goals—targeting 15–20% year-over-year increases in: New donor acquisition Increased giving from existing donors Transition of event participants into major donor cultivation pathways
Build event formats that align with emerging trends, including hybrid and virtual experiences, immersive content, and digital engagement platforms.
Establish and enhance systems for capturing, analyzing, and reporting event data, including ROI, attendee behavior, conversion metrics, and donor pipeline development.
Design and lead a donor success framework that begins with targeted event attendance and ends with measurable donor movement—achieving a minimum 10% year-over-year increase in donor retention, repeat giving, and conversion of event attendees into active donors.
Drive intentional cultivation through events by setting strategic attendance targets for pre-identified prospects and existing donors and engaging first-time attendees in a follow-up meeting, donation, or stewardship touchpoint within 60 days.
Collaborate with other engagement, development and CRM teams to track donor behavior post-event, with a goal to convert at least 15% of event-only attendees into recurring donors or qualified gift prospects within 12 months.
Oversee and optimize personalized post-event communication campaigns to move donors along the cultivation pathway.
Set and monitor revenue and expense targets for each event, ensuring that revenue-generating events deliver net positive results.
Build and manage a portfolio of events totaling $5M+ in budget annually (amount is subject to change based on annual budget and development goals).
Ensure pledged revenue is collected within 30 days post-event through tools such as increased use of credit cards, structured follow-up with donors, and finance.
Provide quarterly ROI analysis of all events, including direct and indirect financial results and donor conversion metrics.
Serve as the primary liaison to Executive Directors, development staff, and fundraising leads across all Fedcap companies.
Align event strategies with local and enterprise-level strategic goals.
Lead bi-monthly stakeholder planning calls and quarterly reviews with the CEO or other senior executives.
Contribute analysis and event performance insights to board presentations and enterprise strategy documents.
Lead end-to-end logistics for all enterprise and subsidiary events, including venue selection, permitting, vendor negotiations, travel coordination, accessibility planning, AV production, run-of-show management, and risk mitigation—ensuring that events are executed on budget and with high stakeholder satisfaction.
Optimize use of enterprise platforms (Salesforce, Raiser's Edge, Monday.com) to manage event workflows, track registrations, and monitor performance—ensuring major events have real-time dashboards that track attendance, costs, and engagement metrics.
Coordinate with Fedcap supply chain manager and corporate partnership manager to maintain a preferred vendor network across all operating geographies,
Ensure donor and attendee data is correctly captured, tagged, and integrated into CRM systems on a timely basis post-event for accurate segmentation and reporting.
Coordinate data flows to ensure audience segmentation supports personalized follow-up, including preparing post-event reports that outline donor engagement opportunities, lead conversions, and ROI benchmarks.
Monitor and adopt emerging trends in event technology and logistics, incorporating hybrid/virtual formats, mobile check-ins, real-time surveys, and other innovations
Recruit, manage, and mentor a team of internal event staff and external vendors, ensuring high-quality and timely event delivery.
Create and maintain SOPs for all event-related processes, updating annually.
Deliver at least two enterprise-wide capacity-building sessions each year to promote excellence in event planning and donor engagement.