Sr. Manager, Enterprise Event Strategy and Operations

Brunswick Boat Group • Mettawa, IL

1d • Hybrid

About The Position

Brunswick, a global marine leader, is seeking a detail-oriented marketing professional for the role of Sr. Manager, Enterprise Event Strategy and Operations. This position is responsible for leading the planning, coordination, and optimization of Brunswick enterprise events across its portfolio of brands. The role focuses on driving cross-functional efficiencies, standardization, and high-quality execution across all event initiatives. The Sr. Manager will partner closely with division event leadership, bringing strong experience in conference and tradeshow management, vendor selection, and marketing communications. Key responsibilities include leading cross-division event operations, defining and measuring success metrics, and ensuring effective execution of event strategies. This role may require travel and on-site execution for large-scale meetings and events.

Requirements

• Bachelor’s degree
• 10+ years of marketing experience, with strong exposure to event strategy and operations
• Proven experience managing complex events, conferences, or tradeshow programs
• Strong analytical skills with experience using metrics to drive continuous improvement
• Demonstrated ability to lead initiatives and influence cross-functional stakeholders
• Ability to perform effectively in a dynamic, fast-paced environment
• Strong organizational and project management skills
• Working knowledge of Microsoft Word, Excel, and PowerPoint
• Passion for the Brunswick portfolio of brands and delivering exceptional customer experiences

Responsibilities

• Identify and drive opportunities to improve cross-division processes and governance, enhancing collaboration and cost efficiency
• Manage medium- to large-scale, complex event programs through their full lifecycle (initiation, planning, execution, and closure)
• Lead vendor selection, contract negotiation, and ongoing management for hotels, tradeshows, exhibit partners, and other suppliers
• Support development, management, and tracking of enterprise-level event budgets to maximize efficiencies across the organization
• Ensure all planning milestones are achieved and aligned with enterprise objectives
• Track and document event expenditures; support post-event reporting and consolidated business insights for senior leadership
• Demonstrate strong time management skills to effectively manage multiple projects at varying stages
• Build and maintain strong cross-functional relationships with marketing, category teams, procurement, accounting, legal, IT, and external vendors
• Partner closely with brand and division event teams to coordinate logistics, product support, and stakeholder alignment
• Balance strategic thinking with strong attention to detail to ensure flawless execution

Benefits

• medical
• dental
• vision
• paid vacation
• 401k (up to 4% match)
• Health Savings Account (with company contribution)
• wellbeing program
• product purchase discounts

What This Job Offers

• Job Type: Full-time
• Career Level: Senior