Sr. Manager E-Retail

The Wine Group • Livermore, CA

5d • $144,200 - $216,200 • Remote

About The Position

The Wine Group (TWG) is looking for a Sr. Manager of E-Retail to lead the development and execution of a portfolio-wide ecommerce strategy. This role involves bringing fresh thinking and innovation to the rapidly growing alcohol ecommerce channel. The Sr. Manager will partner with the Sr. Director of Digital and Ecommerce and other key stakeholders to shape, execute, and optimize the overall ecommerce strategy. The ideal candidate will possess a blend of leadership skills, technical marketing expertise, and strategic thinking to lead and influence marketing and sales teams responsible for brand health and performance across multiple high-priority brands. An innovative mindset and the ability to act as an effective liaison with retailers and sales teams to drive ecommerce growth are essential. This is a remote position requiring 20-30% travel annually.

Requirements

• Bachelor’s degree in marketing, business, or related study required.
• 8+ years of marketing experience.
• Ecommerce experience, ideally in alcohol beverage, is required.
• CPG experience in food/beverage marketing necessary for this role.
• CPG experience with direct customer interaction and collaboration.
• Experience managing agencies executing work shaped by your plan.
• Deep knowledge of technical needs and category nuances of alcohol with a focus on executing to grow sales in the channel.
• Must have proficiency in Salsify or similar digital asset management/PIM tool.
• Previous management experience of direct reports and experience influencing or leading cross-functional teams.
• Excellent analytical, organizational, and interpersonal skills with ability to execute.
• Enjoy working collaboratively on a winning team.
• Strong bias for thoughtful action, highly relationship-oriented, accomplish work with and through others via purposeful collaboration.

Nice To Haves

• MBA is strongly preferred.

Responsibilities

• Oversee, shape, and execute the full ecommerce strategy and plan for TWG.
• Work closely with the Trade Development and Trade Marketing team to assess, meet, and exceed needs for top retailer customers.
• Educate, influence, and grow the ecommerce acumen of the full organization.
• Manage ecommerce marketing spend with support from agency partners to execute buys in all areas, including online alcohol marketplace and B2B ecommerce advertising.
• Frequent interaction with major retail customers to plan, execute and innovate based on their needs.
• Merchandise all ecommerce efforts to align with brand and trade marketing.
• With one direct report and distributor support, maintain tech stack supporting ecommerce, including Salsify.
• Continuous focus on prioritizing projects and process to meet goals.
• Support ad hoc projects or tasks based on department priorities, and business needs.
• Follow established company policies, security standards, and data protection guidelines when working with systems, applications, or information.

Benefits

• Hiring Salary Range Posted: $144,200 - $216,200.
• Actual compensation will be based on factors such as experience, skills, knowledge and abilities, education, and other position-related factors.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager