Sr. Manager, Direct to Patient Marketing - Content

Alcon Research•Fort Worth, TX

6d•Onsite

About The Position

At Alcon, we are driven by the meaningful work we do to help people see brilliantly. We innovate boldly, champion progress, and act with speed as the global leader in eye care. Here, you’ll be recognized for your commitment and contributions and see your career like never before. Together, we go above and beyond to make an impact in the lives of our patients and customers. We foster an inclusive culture and are looking for diverse, talented people to join Alcon. As a Sr. Manager, Direct-to-Patient Marketing - Content supporting the US Vision Care Lens Marketing Team , you will lead the strategy, development, and optimization of consumer-focused content that drives awareness, engagement, and conversion across the patient journey. This onsite role in Fort Worth, Texas is ideal for a leader with expertise in content marketing, brand storytelling, consumer messaging, creative development, digital content strategy, influencer content, content analytics, and AI-enabled content creation , who is passionate about delivering meaningful customer experiences through compelling and data-driven content.

Requirements

Bachelor’s Degree or Equivalent years of directly related experience (or high school +15 yrs; Assoc.+11 yrs; M.S.+4 yrs; PhD+3 yrs)
7 Years of Relevant Experience
The ability to fluently read, write, understand and communicate in English

Nice To Haves

Preferred Experience in healthcare, medical device, consumer health, vision care, or another regulated industry.
Experience supporting direct-to-consumer (DTC), direct-to-patient, consumer engagement, or customer journey marketing initiatives.
Experience developing and executing content strategies across paid, owned, earned, social, digital, and retail partner channels.
Demonstrated experience creating consumer-centric messaging, brand storytelling, and content frameworks that drive awareness, engagement, consideration, and conversion.
Experience leading creative development and content production in partnership with internal creative teams, agencies, and external partners.
Experience leveraging consumer insights, audience segmentation, social listening, and behavioral trends to inform content strategy and optimize performance.
Experience managing creative, social, influencer, or digital agencies, including timelines, budgets, and asset development.
Experience developing content strategies for Gen Z, Millennial, or emerging consumer audiences across digital and social platforms.
Strong ability to translate consumer, cultural, and audience insights into compelling content experiences and actionable recommendations.
Demonstrated success influencing cross-functional stakeholders and leading complex content initiatives within a fast-paced environment.

Responsibilities

Identify content needs and establish a content roadmap across the consumer journey, addressing both barriers and motivators
Leverage category insights, consumer behavior trends, and digital marketing expertise to develop messaging and creative for direct-to-patient campaigns
Create scalable content systems that can support multiple campaigns, audiences, and channels
Collaborate with Brand, Channel, and Digital marketing leads to ensure clarity and consistency in consumer activations and B2B2C communications
Deliver consumer asset packages to retail marketing leads for in-channel execution
Manage internal and external creative agency partners to ensure timelines and budgets are met and assets meet customer and legal requirements
Utilize AI tools as a content marketing accelerator