Sr. Manager, Digital Marketing

Campbell's • Camden, NJ

25d

About The Position

Since 1869, we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pacific Foods, Pepperidge Farm, Prego, Pace, Rao’s Homemade, Snack Factory, Snyder’s of Hanover. Swanson, and V8. Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us. Why Campbell’s… Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners). Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting. Campbell’s offers unlimited sick time along with paid time off and holiday pay. If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store. Giving back to the communities where our employees work and live is very important to Campbell’s. Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually. Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees. How you will make history here... We’re looking for a transformational leader in digital marketing — a visionary with the strategic mindset, creative depth, and technical fluency to reshape how millions of consumers experience our brands online. As Senior Manager, Digital Marketing, you’ll lead the charge to reimagine our websites and email platforms from transactional touchpoints to immersive, insight-driven brand experiences. This role is more than optimization — it’s about designing what’s next. You'll blend human-centered design with cutting-edge technology and advanced data strategy to unlock new value, elevate performance, and future-proof our digital ecosystem in an AI-driven era. This is a hands-on, high-impact position for a strategic thinker who’s equally comfortable rolling up their sleeves to get things done.

Requirements

• 8+ years of progressive experience in digital marketing and web/email experience design
• Proven success leading large-scale UX transformations across complex brand portfolios
• Expertise in translating data, business goals, and creative ambition into connected digital experiences
• Hands-on experience with CMS platforms, SEO/SEM, responsive design, and personalization engines
• Fluency with analytics tools (e.g., Google Analytics, heatmapping, AI-based testing platforms)
• Strong leadership and collaboration skills with the ability to influence across disciplines
• A portfolio that demonstrates strategic thinking, executional excellence, and measurable impact
• Bachelor’s degree required

Nice To Haves

• Experience with AI-driven personalization and emerging UX technologies
• Familiarity with GEO and AEO strategies and their application in digital marketing
• Exposure to enterprise-level digital transformation initiatives
• Understanding of accessibility standards and inclusive design practices

Responsibilities

• Lead Digital Experience Strategy Define and champion a visionary consumer-first strategy that reimagines consumer engagement across digital touchpoints.
• Architect intuitive, high-performing user experiences rooted in behavioral data and consumer insights.
• Build scalable design systems that reflect brand voice and adapt to evolving expectations.
• Lead the team responsible for all brand websites and email platforms, ensuring consistency and innovation across the portfolio.
• Drive Performance-Led Design Oversee day-to-day execution with a focus on measurable outcomes — conversion, engagement, loyalty, and growth.
• Foster a culture of agile iteration through A/B testing, behavioral analytics, and real-time optimization.
• Continuously evolve user journeys using AI-driven personalization and emerging trends.
• Own SEO, GEO & AEO Strategy Implement enterprise-level SEO strategies to drive discoverability and organic performance.
• Shape the future of search through Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO).
• Integrate evolving search behaviors and platform innovations into our approach on owned digital platforms as well as our full-funnel plans.
• Lead Our Audience Data Strategy Serve as the enterprise lead for audience data strategy, collaborating across media, analytics, content, and IT.
• Define and prioritize data use cases that unlock personalized experiences and business value.
• Partner with agencies to track performance, optimize execution, and ensure strategic alignment.
• Champion Data-Driven Approach Collaborate with analytics teams to translate performance data into actionable UX insights.
• Develop dynamic dashboards and reporting tools to guide decision-making and strategy.
• Fuse data and design to deliver relevance and value at owned digital touchpoints.
• Collaborate Across the Ecosystem Act as the voice of the user across digital initiatives, connecting brand ambition to digital execution.
• Partner with IT, media, content, social, and PR teams to ensure seamless integration across the marketing ecosystem.
• Inspire cross-functional teams to elevate possibilities through collaboration and innovation.
• Ensure Innovation & Future-Readiness Stay ahead of trends, AI capabilities, and evolving digital behaviors to keep Campbell’s at the forefront.
• Pilot new technologies, tools, and frameworks that unlock next-generation consumer experiences.
• Contribute to a culture of curiosity, continuous improvement, and forward-thinking design.

Benefits

• Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
• Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
• Campbell’s offers unlimited sick time along with paid time off and holiday pay.
• If in WHQ – free access to the fitness center.
• Access to on-site day care (operated by Bright Horizons) and company store.
• Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually.
• Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees