Sr. Digital Marketing Specialist

Canvas•Lone Tree, CO

4d•$69,696 - $87,126•Hybrid

About The Position

The Senior Digital Marketing Specialist is responsible for driving digital engagement for Canvas audiences and prospective members through the development and execution of effective digital strategies across owned and paid media channels. The position plays a key role in shaping the future of Canvas’ digital advertising and ensuring campaigns reach target audiences and drive conversions. The ideal candidate will have deep expertise in managing multiple marketing technology platforms, with a strong emphasis on project management, stakeholder engagement, and the ability to use data to shape strategic decisions.

Requirements

Excellent layout and design skills.
Moderate skills in Adobe Creative Cloud.
Experience in digital marketing management and growth.
Strong understanding of on-page and technical SEO/SEM practices.
Provide ability to create, edit and outline content.
Advanced knowledge of HTML5/CSS3, basic understanding of source code, on-page elements, etc.
Basic understanding of Google Analytics, Google Tag Manager, and Google Search Console.
Strong relationship building and teamwork skills with ability to develop and maintain consultative relationships with Canvas team members and business partners.
Strong verbal and written communication skills with the ability to communicate effectively and work cross-departmentally.
Strong project management experience, attention to detail, organization, prioritization and time management skills; manages multiple projects in a fast-paced, deadline driven environment.
Demonstrated creativity and ability to think out of the box and drive change.
Proficient in Microsoft products.
Bachelor’s degree in marketing, computer science, or related fields with an emphasis on digital marketing.
5-7 years of relevant experience.

Responsibilities

In collaboration with the Director of Multimedia Planning, this role is responsible for planning, designing, and implementing strategies for Canvas’ digital communication channels including web, email, online & mobile banking, and more.
Explore existing and potential channels for expanding digital engagement and recommend approaches to implementing new digital strategies.
Set the standard for iteration and identify opportunities for improvements based on performance data and member behavior.
Collaborate with many internal stakeholders to ensure cross-channel integration to drive conversions and track attribution.
Responsible for researching and implementing strategies to maximize current channels and elevate Canvas’ brand.
Leverage data and voice of member input to create recommendations for shifting digital approaches.
Coordinate the delivery of a wide range of marketing initiatives from design to execution.
Manage vendor relationships with our SEO/paid search and online reputation management partners.
Manage Canvas’ digital presence (e.g. Google, Apple, Bing, etc.) to monitor and respond to reviews, maintain accuracy, and increase engagement.
Routinely monitor and analyze website analytics; report and make recommendations for optimizations.
Explore the role Canvas should play in new digital spaces.
Work in collaboration with project stakeholders to improve cross-sell and utilization of products and services through Canvas’ digital banking platform.
Collaborate with web development, digital marketing consultants, and other teams to execute on initiatives and projects, impacting our digital member journey.
Identify opportunities to optimize website content in conjunction with product owners, creative team, and SEO partners.
Collaborate with the creative team to integrate and elevate the overall digital experience through implementation of brand-aligned visuals and messaging specifically related to our online paid ads and campaigns to drive new member acquisition.
Responsible for analyzing and researching evolving trends and applying best practices to Canvas digital marketing.
Help execute the implementation of a new email marketing platform and make recommendations for how we can integrate email marketing with other digital tactics.
Make strategic recommendations for how Canvas can leverage email marketing to increase member engagement and drive leads and conversions.
Work in close collaboration with the Digital Marketing Specialist I to provide guidance and strategic direction on email marketing best practices and tactical planning for other digital channels as required.
Keep connected on emerging digital channels and approaches, and collaborate with the Director of Multimedia Planning to continue to improve Canvas’ approach.
Develop and design targeted/segmented audiences by leveraging member and performance data and making recommendations on Canvas’ media buying and ad placement approach.
Ensure positive and effective relationships with Canvas team members, business partners, and members.
Consistently meet strategic organizational goals and objectives.
Exhibit support for the organization’s goals, values, initiatives and cost control.
Comply with Bank Secrecy Act (BSA) and other compliance requests and requirements.
Follow all safety and security guidelines to properly safeguard member and organization assets.
Embrace ongoing education and learn/apply new skills and software applications.
Regular attendance and punctuality are essential functions of the job.
Perform other job duties as assigned.

Benefits

Beyond healthcare, dental, and life insurance, we make it so worth your while.
Canvas employees get up to a 10% company contribution to their 401k, generous personal time off, and employee discounts on loans (that includes cars and houses!).
Medical/Dental/Vision Insurance
Paid Vacation
Paid Sick Time
Paid Holidays
Paid Wellness Day
Paid Volunteer Time
Flexible Spending Account
Health Savings Account
World Class 401(k) Plan
Tuition Reimbursement
Rate Discounts on Qualifying Loans
May be eligible for incentives or discretionary bonus based on results