SR Specialist, Digital Marketing, Social

MMC Group • Fiskdale, MA

7d • $33 • Hybrid

About The Position

We are seeking a Senior Digital Marketing Specialist with expertise in social and paid media to drive strategic digital engagement and audience growth across multiple platforms for a global animal health portfolio. This role combines strategy, storytelling, and execution—requiring an innovative marketer who can build audience trust, create authentic content, and maximize ROI through impactful digital campaigns. The position offers a unique opportunity to work closely with the Senior Manager, Digital & Campaign Marketing , while also supporting live events, brand storytelling, and campaign activation. Candidates are encouraged to share an informal portfolio or examples demonstrating social channel growth, campaign performance metrics, and creative content (photo/video).

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, Business , or a related field, or equivalent professional experience.
• 4–6 years of hands-on digital marketing experience , including:
• Paid and organic social media strategy
• Content creation and storytelling
• Campaign management, analysis, and reporting
• SEM/SEO, display advertising, retargeting, and web analytics
• Experience with cross-functional campaign execution and collaboration across teams.
• Expertise in paid digital campaign platforms and social media tools (Meta, LinkedIn Ads, Google Ads, etc.).
• Advanced knowledge of Google Analytics, Tag Manager, and digital reporting suites .
• Experience in photography, videography, and video/photo editing .
• Strong understanding of social media algorithms, trends, and engagement strategies.
• Ability to craft narratives that drive emotional connection and measurable business results.

Nice To Haves

• Prior work in the animal health, veterinary, or medical industries strongly preferred.
• Comfort with medical or procedural content (including cadaver-based training materials).
• Familiarity with HTML/CSS and web publishing best practices (a plus).

Responsibilities

• Social Media Strategy & Management Develop and execute a comprehensive social media strategy aligned with brand values and business goals for globally focused animal health brands.
• Build, engage, and grow audiences across Facebook, Instagram, and LinkedIn through compelling, story-driven content.
• Conduct audience research and apply psychological insights to craft content that connects authentically with veterinary and customer communities.
• Maintain and optimize a content calendar that aligns with campaign objectives, key events, and brand initiatives.
• Monitor conversations, respond to community engagement, and build meaningful relationships with audiences.
• Paid Media Strategy Plan and manage paid social, search, and display campaigns to maximize reach, visibility, and return on ad spend (ROAS).
• Oversee media planning, campaign setup, optimization, and performance analysis.
• Develop data-driven recommendations for budget allocation and performance improvement.
• Track and report campaign ROI, engagement trends, and optimization strategies.
• Content Creation & Storytelling Capture and produce original photo and video content at live events (including wet labs and other veterinary field events).
• Edit and publish high-quality multimedia content that reflects brand authenticity and professionalism.
• Work collaboratively with Creative Services to bring ideas from concept to execution.
• Quickly act on real-time trends and opportunities to enhance audience engagement and brand presence.
• Adapt social media content for other marketing channels such as websites and email campaigns.
• Analytics, Reporting & Optimization Use analytics tools to measure and report on the effectiveness of campaigns.
• Provide actionable insights and performance summaries to guide data-driven improvements.
• Evaluate both qualitative and quantitative metrics — engagement, reach, growth, and business impact.

Benefits

• MMC offers health insurance plans for our active candidates on assignment, including: Medical, dental, and vision coverage Life and disability insurance Additional voluntary benefits Join MMC and enjoy the support of a team that values your well-being, both on and off the job.
• MMC strives to ensure all job posting confirm details of the position, the rate of pay, and acknowledge medical benefits are offered.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level