Digital Marketing Specialist

Igus Bearings Inc•East Providence, RI

About The Position

The Digital Marketing Campaign Specialist is an essential member of the igus marketing team, responsible for developing, coordinating, and executing integrated marketing campaigns that align with igus’ brand and business objectives. This position focuses on one business unit, managing campaign activities across various channels such as SEO, paid advertising, social media, email, publication advertising, tradeshow and print. The ideal candidate combines strong hands-on execution skills with a growing strategic mindset, ensuring cohesive, effective marketing programs that drive awareness, engagement, and lead generation.

Requirements

3-5 years of experience in digital or integrated marketing, focused on driving revenue and improving user experience in a B2B environment
Proven ability to manage multiple projects and deadlines in a fast-paced environment.
Strong understanding of digital marketing tactics and their integration with traditional channels.
Understands and can interpret website, marketing, and advertising analytics.
Familiarity with Google Analytics and CMS platforms.
Bachelor’s degree in marketing or business preferred.

Responsibilities

Responsible for increasing the online traffic, web shop revenue, and web leads for a specific product line and a designated industry through marketing initiatives and campaign
Plan and execute integrated marketing campaigns across digital channels, in collaboration with print, tradeshow and PR efforts
Collaborate with product management, sales, and creative teams to ensure campaigns support business goals and product launches.
Conduct market, persona, and competitive research to inform messaging and positioning.
Conduct keyword research for both webpage SEO and PPC campaigns.
Conduct competitive research and create SWOT analysis with product management teams
Align web page UX to the needs of the buying personas to convert traffic into online customers by working in conjunction with the UX specialist
Increase traffic to web pages by executing email and social media campaigns whileassistingwith publication and digital advertising campaigns
Regularly report on traffic, revenue, and lead performance to marketing and sales leadership
Compose and publish SEO-focused content on the Engineer’s Toolbox
Curate all assets on the Engineer's Toolbox, YouTube channel, and SharePoint for your product
Create posts about your product line on Facebook, LinkedIn, and Instagram
Monitor key online marketing metrics to track success
Create and maintain online listings across e-commerce platforms
Ensure that the brand message and style is consistent