Sr. Manager, Digital Data Tagging & Platform Emblement

Rogers Communications•Toronto, ON

16d•Onsite

About The Position

Reporting to the Director, Marketing Technology & Digital Data Enablement, this role leads the strategy, governance, management, and maintenance of digital data collection platforms across Rogers' portfolio of websites and mobile applications. The position is responsible for the end-to-end digital data enablement ecosystem, ensuring web and mobile behavioral data is consistently captured, governed, trusted, and available for various enterprise data platforms. The role involves managing and growing a shared-service team of Analytics Managers, JavaScript developers, and Analytics QA resources, acting as a partner to Product, Engineering, Data Insights, Marketing, and Media to embed strong data design and quality practices throughout the software development lifecycle.

Requirements

8+ years of experience in digital analytics, tagging, data engineering, or digital data platform roles
5+ years in a team leadership capacity managing complex digital data environments
Hands-on experience with Data Layer / Adobe Tag Manager / Launch, Adobe Analytics, Google Analytics 4, Adobe Target, and Quantum Metric
Strong expertise in web and mobile app data layer design, event schemas, and tagging governance
Experience working closely with Product and Engineering teams in agile or product-led environments
Solid understanding of data pipelines, digital-to-enterprise data flows, and analytics enablement
Experience enabling media and marketing activation through pixels, CAPI, and audience-sharing integrations
Strong communication, stakeholder management, and influence skills
Proven ability to operate in fast-paced, multi-brand, multi-platform enterprise environments

Responsibilities

Lead and actively manage the digital data collection ecosystem, including Adobe Tag Manager, Adobe Analytics, Google Analytics 4, Adobe Target, Adobe Real-Time Customer Data Platform (RT-CDP), and Quantum Metric.
Own platform configuration, governance, and technical health across web and mobile applications, ensuring alignment with evolving business and analytics needs.
Directly manage a shared-service team of Analytics Managers, JavaScript developers, and Analytics QA supporting multiple product teams, including capacity allocation, budget management, and establishing clear roles and responsibilities.
Drive consistent quality and governance standards while supporting team development and growth.
Own web and mobile data layer and event schema design across brands, platforms, and channels, ensuring governed, reusable standards with clear documentation.
Partner closely with Legal and Privacy to ensure compliant data collection and activation.
Partner with the Data Insights team to ensure collected data is analytics-ready, trusted, and fit for reporting, modeling, and activation.
Oversee the full data collection lifecycle from requirements gathering and implementation through QA, release validation, and ongoing regression monitoring.
Work closely with Product Managers and Engineering teams to educate stakeholders on data requirements and best practices.
Define data acceptance criteria and ensure data quality during feature development and releases.
Embed tagging and QA practices into agile delivery workflows and participate in Digital Releases to ensure key data events are available after new product releases.
Enable efficient and privacy-aware data sharing with advertising platforms via client-side pixels and server-side integrations (CAPI).
Oversee data pipelines feeding enterprise data lake, enterprise warehouses, analytics platforms, and optimization tools in partnership with data engineers and support teams.
Build strong partnerships across Product, Engineering, Analytics, Media, Marketing, and Privacy teams.
Translate complex technical concepts into clear guidance for non-technical audiences.
Champion best practices in digital data governance and measurement maturity across the organization.