Sr. Manager, Demand Generation

Automation Anywhere

9d•$170,000 - $190,000•Remote

About The Position

Automation Anywhere is the leader in Agentic Process Automation (APA), transforming how work gets done with AI-powered automation. Its APA system, built on the industry’s first Process Reasoning Engine (PRE) and specialized AI agents, combines process discovery, RPA, end-to-end orchestration, document processing, and analytics—all delivered with enterprise-grade security and governance. Guided by its vision to fuel the future of work, Automation Anywhere helps organizations worldwide boost productivity, accelerate growth, and unleash human potential. This role leads the execution of revenue marketing programs that translate product and market momentum into pipeline, pipeline progression, and ultimately revenue. As an operational leader, you’ll partner closely with Sales, Customer Success, SDR leadership, and Product to ensure our campaigns are customer-centric, data-driven, and designed to win.

Requirements

10+ years of B2B enterprise marketing experience, with at least 3+ years in a revenue marketing or growth marketing leadership capacity (SaaS, AI, or automation experience is a plus)
Demonstrated experience designing and executing revenue marketing strategies that drive new pipeline and influence pipeline progression
Strong working knowledge of CRM systems, marketing automation tools, and revenue/marketing analytics
Proven ability to lead cross-functionally and influence stakeholders across Sales, SDR, Customer Success, and Product
A hands-on, execution-focused mindset—high ownership, high standards, and a strong bias to action
Experience working in or supporting enterprise install base motions (retention, expansion, and/or cross-sell motions) is a plus
Data-driven and analytical: can interpret campaign and pipeline data and translate it into practical actions
Excellent communication: strong verbal/written skills with the ability to present performance, insights, and recommendations clearly
Comfort in fast-paced environments: prioritizes effectively across multiple initiatives while maintaining execution quality
Collaborative, “can-do” mindset with strong partnering skills across GTM teams
Agile and iterative: comfortable shifting between strategy and hands-on execution based on results
Organized and programmatic: able to plan, execute, and manage campaign workflows with discipline
Executive-ready storytelling: turns results into clear, digestible summaries and actionable next steps

Nice To Haves

SaaS, AI, or automation experience is a plus
Experience working in or supporting enterprise install base motions (retention, expansion, and/or cross-sell motions) is a plus

Responsibilities

Lead and execute the revenue marketing engine for your assigned segments/campaign motions, ensuring campaigns are built to hit pipeline targets across the funnel
Own and manage the quarterly campaign plan, including evergreen campaign strategy and evolution, to support pipeline creation, maturation, and pacing to goal
Forecast and report planned vs. actual pipeline creation and progression, providing clear visibility into performance and next-step recommendations
Partner with SDR leadership and SDR teams to enable field execution on every campaign touchpoint—ensuring outreach is timely, coordinated, and effective
Build and continually improve campaign measurement including attribution approaches, scoring, nurturing logic, and standardized reporting (with real-time performance visibility where possible)
Collaborate on sales & marketing technology execution (CRM + marketing automation + analytics as applicable) to improve deal velocity and operational effectiveness
Ensure tight alignment between Sales and Marketing by developing joint strategies that accelerate sales cycles and support retention/expansion goals
Use data and analytics to optimize ROI—test, learn, iterate, and scale what works based on pipeline and performance insights
Stay current on market trends and competitive activity to inform messaging, targeting, and campaign strategy
Coordinate with Product to ensure positioning and messaging accurately reflect product capabilities and customer needs