Sr Manager DCS & Inno Functional Snacking

The Hershey Company•Lower Swatara Township, PA

5d•Onsite

About The Position

The Senior Brand Manager, Demand Creation Strategy for Functional Snacking & Protein leads high-impact growth initiatives across priority snacking platforms. This role identifies and shapes consumer-led innovation and brand strategies, owns initiatives from insight through commercialization and post-launch learning, and helps expand Hershey’s presence in underdeveloped and high-growth spaces. You will provide people leadership for two direct reports while partnering across Marketing, Insights, R&D, Finance, Sales, Supply Chain, Operations, and Commercial teams.

Requirements

7+ years of relevant experience in brand management, innovation, strategy, or category leadership within CPG; food experience strongly preferred.
Experience must include ownership of innovation initiatives or launches, translating consumer insights into actionable strategies, and influencing cross-functional teams in a matrixed organization.
Bachelor’s degree in Marketing, Business, or a related field required

Nice To Haves

MBA preferred

Responsibilities

Lead demand creation strategies and initiative roadmaps for Functional Snacking & Protein, using consumer insights, category trends, and performance data.
Develop Protein and White Space innovation from ideation and concept development through stage-gate review and commercialization.
Own go-to-market strategy for launches and growth initiatives, including positioning, activation plans, and cross-channel execution.
Monitor consumer, customer, and financial performance; lead post-launch reviews and apply learning to future portfolio and innovation decisions.
Integrate cross-functional teams, surface risks and tradeoffs, and influence decisions in a fast-moving, matrixed environment.
Coach and develop two direct reports, building accountability, engagement, strong execution, and professional growth.