Sr. Manager Customer Experience Marketing

GSK•Philadelphia, PA

3d•Onsite

About The Position

GSK is seeking an experienced marketer for the Sr Manager, Customer Experience Marketing position within the US Oncology Brand Team. This role will support key promotional and non-promotional activities, including strategic development and execution of patient-focused non-personal promotional plans, omnichannel co-creation and execution, and agency management. The position reports to the Customer Experience Marketing Director and requires close collaboration with other brand team members and cross-functional partners across marketing, market access, patient experience, insights and analytics, and regulatory/medical review (PRT). The role is critical in aligning marketing plan execution with overall business unit objectives and demands strong leadership in matrix coordination, field partnership, and insights analytics.

Requirements

Bachelor’s degree
3+ years of pharmaceutical experience
2 + years of Marketing experience
2+ years of experience bringing promotional materials through legal, regulatory and medical review.
Ability to travel up to 25% of the time, including some weekends.

Nice To Haves

Master’s Degree (MBA)
Oncology experience in marketing and/or sales
Product launch experience
Core marketing experience, including strategy development and execution.
Knowledge of the healthcare system, market environment, customer care, and competitors
Excellent communication, negotiation and presentation skills for a wide variety of audiences
Strong relationship building, problem solving, teamwork, analytical and written/verbal communication skills.
Experience influencing without direct authority and working successfully with cross functional teams.
Demonstrated ability to lead a cross-functional team

Responsibilities

Design and execute DTC non-personal promotional plan to ensure consistency with overall brand strategy
Define measurement plans to assess tactical performance and appropriate communications of key metrics
Optimize non-personal promotion performance based on data driven insights and recommendations
Develop and manage customer relationship management program
Lead cross-functional teams focused on creating the optimal patient experience
Creation and implementation of resources to support key stakeholders across the broader patient ecosystem
Liaise with multiple cross-functional partners to ensure alignment with brand strategy
Collaborate with other functional areas and lead the review process to ensure legal/regulatory compliance and medical accuracy of all marketing materials.
Contribute to the annual operational planning process by shaping the tactical plan and budget required to achieve the brand’s stated objectives.
Manage multiple program budgets, timelines and processes.
Manage partner agency relationships, workflow, and related expense budget.
Assess marketplace and customer needs and formulate recommendations for future marketing activities that deliver high ROI/value/impact.
Ensure adherence to GSK International Code of Pharmaceutical Marketing and confirm that codes are implemented and applied appropriately.