Sr. Manager, Content Strategy

Carlisle Companies Inc.•Carlisle, PA

56d•Hybrid

About The Position

The Senior Content Strategy Manager is a visionary and operational leader who will drive how our brand communicates, creates, and connects. In this pivotal role, you'll lead a multidisciplinary team-spanning content strategy, creative design, and multimedia production-to shape compelling brand narratives and deliver high-impact marketing campaigns. You'll build scalable systems for content intake and resource allocation, govern and optimize our Digital Asset Management (DAM) system, and ensure that every piece of content aligns with our brand identity, business goals, and customer needs. This is both a strategic and hands-on leadership position-ideal for someone who thrives on empowering creative teams, improving processes, and driving measurable results.

Requirements

Proven experience leading cross-functional creative or marketing operations teams.
Exceptional communication and storytelling skills-able to influence across all levels of the organization.
Strong analytical mindset with the ability to translate data into actionable insights.
Demonstrated success managing multiple projects in dynamic, fast-paced environments.
Expertise in process improvement, change management, and creative workflow systems.
Knowledge of intellectual property, copyright, and compliance in marketing content.
Bachelor's degree in Marketing, Operations Management, Information Systems, Data Analytics, or a related field.
8-10 years of experience leading content strategy, creative, or marketing operations teams in a corporate or agency setting.
Demonstrated success leading teams in high-performing, goal-oriented environments.
Experience working with DAM tools, Adobe CC, Figma, Wrike, and Marketo (or similar MA tool).

Responsibilities

Responsible for developing and overseeing content strategy, graphic design, multimedia (video/audio), and other creative content production to attract and engage an audience
Maintain high creative standards and ensure consistent execution across all platforms.
Use analytics and feedback to continuously improve processes, DAM efficiency, and content effectiveness.
Partnering with leadership and sales to determine prioritization, feasibility, impact on team capacity and external resource needs.
Lead and develop the creative team, including content strategy, graphic design, and multimedia for prioritized projects.
Own the strategy and management of assets within the DAM platform.
Develop and enforce taxonomy, metadata, tagging, and governance standards to ensure assets are searchable, organized, and compliant.
Maintain database of brand, product and legal guidelines with editing and legal teams.
Champion lean principles and process efficiency within the marketing organization.
Support company-wide COS (Carlisle Operating System) continuous improvement initiatives with a focus on team effectiveness and transparency.