Sr. Manager, Consumer Insights and Analytics
About The Position
About Monster Energy: Forget about blending in. That's not our style. We're the risk takers, the trailblazers, the game-changers. We're not perfect and we don't pretend to be. We're raw, unfiltered, and a bit unconventional. Our drive is just like our athletes, unrivaled. The power is in your hands to define what success looks like and where you want to take your career. It's not just about what we do, but about who we become on along the way. We are much more than a brand here. We are a way of life, a mindset. Join us. A Day in the Life: Hands-on leader who leverages data to inform brand strategy and decision-making across the marketing organization. Lead within the consumer insights & analytics team, supporting key marketing initiatives. Distills consumer and market data (e.g. point-of-sale, panel, shopper trends) into actionable insights to support our marketing and brand strategies. The Impact You'll Make: Prepare and present monthly Brand Business Review reports, integrating multiple data sources into a clear topline narrative while translating insights into compelling presentations and selling stories for internal teams. Own brand health tracking, including identifying and managing third-party vendors, designing custom quantitative and qualitative research, identify KPI frameworks, and developing measurement tools/reports to deliver actionable insights. Use Nielsen, PowerBI, and Excel to track performance, identify gaps, diagnose causals, and highlight opportunities across our brands and the energy category. Lead ad hoc custom research projects for strategic initiatives, shopper/consumer segmentation and brand health tracking Collaborate across departments to ensure insights are clearly & effectively communicated to inform brand strategy, innovation planning, and consumer promotions. Working cross-functionally with Brand Marketing, Category Management, Commercial Strategy, and other teams, this individual will translate varying dataset into actionable insights to sharpen our competitive edge. Manage and mentor the Consumer & Brand Insights Analyst, fostering growth and ensuring high-quality output. Champion a consumer-first culture by sharing trends, leading training sessions, and inspiring insight driven thinking. Support the VP of Insights & Analytics on high-priority projects and strategic planning.
Requirements
- Prefer a Bachelor's Degree in the field of -- Marketing, Business, Data Analytics or related field
- More than 5 years of experience in consumer insights, category management, or analytics within Consumer Packaged Goods (CPG)
- Between 1-3 years of experience in direct people management
Responsibilities
- Prepare and present monthly Brand Business Review reports, integrating multiple data sources into a clear topline narrative while translating insights into compelling presentations and selling stories for internal teams.
- Own brand health tracking, including identifying and managing third-party vendors, designing custom quantitative and qualitative research, identify KPI frameworks, and developing measurement tools/reports to deliver actionable insights.
- Use Nielsen, PowerBI, and Excel to track performance, identify gaps, diagnose causals, and highlight opportunities across our brands and the energy category.
- Lead ad hoc custom research projects for strategic initiatives, shopper/consumer segmentation and brand health tracking
- Collaborate across departments to ensure insights are clearly & effectively communicated to inform brand strategy, innovation planning, and consumer promotions.
- Working cross-functionally with Brand Marketing, Category Management, Commercial Strategy, and other teams, this individual will translate varying dataset into actionable insights to sharpen our competitive edge.
- Manage and mentor the Consumer & Brand Insights Analyst, fostering growth and ensuring high-quality output.
- Champion a consumer-first culture by sharing trends, leading training sessions, and inspiring insight driven thinking.
- Support the VP of Insights & Analytics on high-priority projects and strategic planning.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
5,001-10,000 employees
