Sr. Manager Communications, Product and Technology

General Motors

4d•Remote

About The Position

The Communications team at General Motors focuses on impact and transformation through storytelling. We are broad thinkers, team-first, and trusted experts in our field. We have a relentless focus on our mission and our customers. We partner across the business, lead with insight, and use communications to create value for the enterprise. General Motors is seeking a strategic, creative communications leader to shape how our technology story is understood by media, industry stakeholders, and key audiences. The Sr. Manager Communications, Product and Technology leads communications for GM’s product technology portfolio, including autonomous vehicles, artificial intelligence, and software, and plays a critical role in advancing GM’s reputation as a technology company. This leader will partner closely with engineering, product, and business teams to turn complex technical work into clear, compelling stories that resonate with technical and non-technical audiences alike. The ideal candidate is a strong storyteller with sharp media instincts, executive communications experience, and a track record of working cross-functionally to launch products and shape narratives that drive business results. This role will help define how GM tells one of its most important stories: its transformation into a technology-driven innovator. The right leader will combine sound judgment, technical fluency, and modern storytelling to help audiences understand what GM is building and why it matters.

Requirements

15+ years of experience in communications, public relations, or corporate storytelling, ideally in a technology, automotive, mobility, or innovation-driven environment
Experience leading communications strategies for complex product or technology topics
Strong media relations experience and a track record of securing impactful coverage
Exceptional writing, messaging, and storytelling skills
Experience supporting executive communications and thought leadership
Proven ability to work cross-functionally and influence senior leaders
Strong people leadership experience, including coaching and developing teams
The ability to operate effectively in a fast-paced environment

Nice To Haves

Experience in AV, AI, software, or emerging technology communications
Background supporting product launches, technical announcements, and reputation-driving campaigns
Ability to reach both technical and mainstream audiences through creative storytelling
Bachelor’s degree in Communications, Journalism, Public Relations, Marketing, or a related field

Responsibilities

Own the communications strategy for GM’s product technology portfolio, including AV, AI, and software
Manage the technology communications team. including staffing, succession, capability building, and performance management
Partner with engineering, product, and business leaders on launches, milestones, and reputation-building initiatives
Build and maintain strong relationships with key reporters, editors, and external stakeholders
Develop media strategies, campaigns, and stories that position GM at the center of innovation and technology conversations
Translate complex technical concepts into clear, engaging language for mainstream and technical audiences
Support executive communications, including messaging, talking points, presentations, and thought leadership
Develop new channels, formats, and storytelling approaches to better reach target audiences
Work across engineering, product, legal, policy, marketing, and corporate communications to ensure aligned messaging
Drive measurable communications outcomes that strengthen GM’s positioning as a technology leader