Sr. Manager, Brand Partnerships, Collabs & Licensing

ColourPop•Los Angeles, CA

3d•$125,000 - $145,000•Onsite

About The Position

ColourPop is looking for a Sr. Manager, Brand Partnerships, Collabs & Licensing to spearhead our licensing and collaboration efforts and drive brand growth through strategic partnerships. This role owns the licensing strategy end-to-end — building the multi-year pipeline, leading negotiations, structuring deals, and managing the financial performance of every partnership. What sets this role apart is the lens: licensing here is a marketing and brand-building discipline. Working in close partnership with the VP of Marketing, you'll pursue deals that build brand equity, drive cultural relevance, and bring in new customers — not licensing for licensing's sake. You'll bring strong negotiation skills, a sharp read on market and cultural trends, and the ability to turn partnership opportunities into successful, revenue-generating collections that show up in-market with real marketing behind them.

Requirements

Bachelor's degree in Business, Marketing, or a related field preferred
5–7 years in licensing, partnerships, or business development, with a proven track record managing cross-functional teams and executing successful licensing strategies; Beauty experience preferred
A commercial deal-maker with a marketing sensibility — you understand how a licensing deal builds (or dilutes) brand equity, and you structure toward the former
Strong negotiation skills and experience drafting and reviewing contracts
Deep understanding of market trends, cultural shifts, emerging opportunities, and risks
Excellent communication and interpersonal skills, with the ability to manage internal and external stakeholder relationships
Experience working with legal, finance, product development, and marketing teams
Analytical mindset with the ability to monitor and report on financial performance
Strong problem-solving skills
Ability to work independently and collaboratively in a fast-paced environment
On-site role based in Sherman Oaks, CA

Responsibilities

Lead the licensing and collaboration strategy, ensuring alignment with overall business and marketing goals, and map out a 2–5 year pipeline
Develop and execute long-term licensing strategies that align with the company's vision, brand equity goals, and market trends
Conduct regular market analyses to identify emerging opportunities and potential risks
Partner with the VP of Marketing to identify partner and IP opportunities that build brand equity, drive cultural relevance, and fuel new-customer acquisition
Lead negotiations with potential licensing partners, ensuring favorable terms for the company
Draft and review licensing contracts to ensure compliance with legal and business standards
Work closely with legal and finance teams to ensure proper risk management and financial structure for licensing deals
Manage day-to-day communications with partners to resolve issues, manage timelines, and ensure compliance
Determine SKU mix, pricing, and overall size opportunity for all collections
Monitor the financial performance of licensing deals and partnerships, including sales performance and royalty revenue
Manage all E&O inventory and provide product lifecycle recommendations
Manage Off-Price channel negotiations and relationships for product liquidation
Explore and evaluate additional channels of growth, including internal and retail expansion
Ensure every licensed collection aligns to the overall brand vision and builds brand equity, in collaboration with the VP of Marketing
Partner with marketing channel owners to build out GTM strategy and ensure all marketing follows partner guidelines
Work closely with product development on artwork, shade selection, and names, and ensure approvals are tracking to hit key dates
Collaborate with partners to ensure alignment with brand vision and product quality
Partner with account managers to sell in collaborations to retail channels