Sr Manager, Brand Marketing Analytics

IHG • Atlanta, GA

2d • $135,000 - $145,000 • Hybrid

About The Position

The Sr. Manager of Marketing Analytics, Brand is the measurement engine behind
IHG's brand growth strategy. This role exists to give brand marketing and paid
media teams the analytical confidence to make smarter decisions on where to
invest, who to reach, and how to measure what's working. You will translate
complex brand health and media data into clear, actionable intelligence that
shapes media strategy and drives awareness, consideration, and favorability
across the full funnel.

Requirements

• 5 to 7 years of media and analytics experience with a genuine understanding of how brand marketing works, not just performance marketing.
• Ability to craft narratives that connect media investment to brand outcomes, compelling, and actionable for senior leadership.
• Comfortable with writing a SQL query, leveraging internal dashboard as you are presenting a brand funnel story to a senior executive leader
• People leadership experience.

Nice To Haves

• Prior hands-on experience with panel research tools such as iSpot, Kantar, Mesh or Disqo will be a plus.

Responsibilities

• Own the design and execution of brand health tracking frameworks, working with panel research partners such as Media agencies to monitor awareness, consideration, and favorability trends.
• Connect media investment to brand outcomes through full funnel measurement and cross channel analysis, ensuring we understand not just what ran, but what moved the needle.
• Serve as the primary analytics partner to brand marketing and paid media teams, translating data into strategic recommendations on audience targeting, channel mix, and budget allocation.
• Prepare and presenting insights to senior leadership, which means this role demands strong executive communication skills -- not just analytical rigor.
• Manage 2+ direct reports, setting priorities, developing their analytical and storytelling capabilities, and ensuring the team delivers against brand measurement commitments.
• Manage ongoing relationships with external agencies and measurement vendors, driving accountability on data quality, methodology, and insight delivery.

Benefits

• comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401K, and other benefits to employees.
• impressive room discounts across our many properties
• recharge days and volunteering days throughout the year

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed