Sr. Marketing Analytics Manager

Proofpoint•Sunnyvale, CA

About The Position

We are seeking a Sr. Marketing Analytics Manager who can both build the analytical engine behind marketing performance and craft the narrative that drives executive decisions. This role sits at the intersection of strategy, analytics design, and executive communication. You will own the development of scalable measurement frameworks, performance dashboards, and forecasting models, and AI-enabled marketing insights —while ensuring insights are delivered in clear, persuasive stories that drive growth decisions. You will partner closely with Marketing, RevOps, Finance, Analytics Engineering, and Data Science teams to elevate marketing’s analytical maturity and unlock new growth opportunities through AI.

Requirements

8+ years in marketing analytics, business analytics, or growth strategy
3+ years of people leadership experience
Strong expertise in attribution, funnel analytics, forecasting, and ROI modeling
Proficiency in Analytics Visualization, Business Intelligent Apps (e.g. Power BI and Tableau), SQL, Excel (Power Pivots, Macros, Modeling), and PowerPoint
Experience partnering with analytics engineering or data teams on data modeling and reporting infrastructure
Demonstrated ability to influence executive stakeholders through data-driven storytelling.
Exceptional written and verbal communication skills

Responsibilities

Executive Storytelling & Strategic Narrative Translate complex performance analyses into clear, compelling executive narratives
Connect marketing activity directly to pipeline, revenue, customer acquisition, and long-term growth
Frame insights around trade-offs, risk, and investment implications
Manage the storytelling for QBRs, board-ready materials, and annual planning cycles
Move discussions from “what happened” to “why it matters” and “what we should do next.” Simplify ambiguity and conflicting signals into structured, persuasive recommendations
Analytics Frameworks & Measurement Strategy Define and evolve the marketing measurement framework across BDRs, demand generation, digital and field marketing
Establish KPI definitions and performance benchmarks aligned to business outcomes
Lead attribution modeling and full-funnel performance analysis
Develop ROI and contribution models that clearly articulate marketing’s impact
Identify leading indicators that predict pipeline and revenue performance
Dashboard Development & Insight Delivery Own the vision and design of marketing dashboards used by executives and functional leaders
Elevate dashboards from static reporting tools to dynamic performance management systems
Continuously refine visualization standards and storytelling best practices.
Analytics Engineering Partnership Partner with IT and Sales Ops teams to define data requirements and ensure reliable source-of-truth datasets
Provide input on data model design to support attribution, funnel analysis, and forecasting needs
Ensure alignment between business logic and technical implementation
Validate data accuracy and measurement consistency across systems
Drive continuous improvement in data quality and reporting automation
Marketing AI Use Cases & Innovation Identify and implement AI-driven opportunities to improve marketing performance and decision-making
Leverage predictive modeling to forecast pipeline, revenue, and campaign performance
Use AI-driven attribution and media mix modeling to optimize channel investment
Partner with teams to deploy generative AI for content performance analysis and campaign optimization
Evaluate emerging AI tools and vendors to enhance marketing analytics capabilities