Sr Manager, Brand Marketing Analytics

IHG•Atlanta, GA

5h•$135,000 - $145,000•Hybrid

About The Position

The Sr. Manager of Marketing Analytics, Brand is the measurement engine behind IHG's brand growth strategy. This role exists to give brand marketing and paid media teams the analytical confidence to make smarter decisions on where to invest, who to reach, and how to measure what's working. You will translate complex brand health and media data into clear, actionable intelligence that shapes media strategy and drives awareness, consideration, and favorability across the full funnel. Your day to day Brand measurement is the core of this role. You will own the design and execution of brand health tracking frameworks, working with panel research partners such as Media agencies to monitor awareness, consideration, and favorability trends. You will connect media investment to brand outcomes through full funnel measurement and cross channel analysis, ensuring we understand not just what ran, but what moved the needle. You will serve as the primary analytics partner to brand marketing and paid media teams, translating data into strategic recommendations on audience targeting, channel mix, and budget allocation. This includes preparing and presenting insights to senior leadership, which means this role demands strong executive communication skills -- not just analytical rigor. On the team side, you will manage 2+ direct reports, setting priorities, developing their analytical and storytelling capabilities, and ensuring the team delivers against brand measurement commitments. You will also manage ongoing relationships with external agencies and measurement vendors, driving accountability on data quality, methodology, and insight delivery.

Requirements

5 to 7 years of media and analytics experience with a genuine understanding of how brand marketing works, not just performance marketing.
Craft narratives that connect media investment to brand outcomes, compelling, and actionable for senior leadership.
Comfortable with writing a SQL query, leveraging internal dashboard as you are presenting a brand funnel story to a senior executive leader
People leadership experience.

Nice To Haves

Prior hands-on experience with panel research tools such as iSpot, Kantar, Mesh or Disqo will be a plus.

Responsibilities

Own the design and execution of brand health tracking frameworks.
Connect media investment to brand outcomes through full funnel measurement and cross channel analysis.
Serve as the primary analytics partner to brand marketing and paid media teams, translating data into strategic recommendations on audience targeting, channel mix, and budget allocation.
Prepare and present insights to senior leadership.
Manage 2+ direct reports, setting priorities, developing their analytical and storytelling capabilities, and ensuring the team delivers against brand measurement commitments.
Manage ongoing relationships with external agencies and measurement vendors, driving accountability on data quality, methodology, and insight delivery.