Sr. Manager, Brand Development and Launch - Schizophrenia

Neurocrine Biosciences • San Diego, CA

22d

About The Position

Contributes to the development and execution of U.S. brand strategies and launch initiatives for Neurocrine products. Responsible for supporting key areas of brand development, including market analysis, customer insights, strategic planning, brand management, and promotional campaign execution. Develops and implements HCP and patient-focused marketing programs to communicate product positioning, support launch readiness, and drive brand adoption. Applies customer insights, market research, and competitive intelligence to identify opportunities and provide recommendations that support brand performance. Works closely with cross-functional partners to ensure alignment of brand initiatives and successful execution of commercialization objectives.

Requirements

• BS/BA degree in Marketing, Business, Life Sciences, or related discipline and 8+ years of relevant pharmaceutical marketing, sales, or pharmaceutical advertising agency experience, including product launch and commercialization experience OR MBA/Master's degree and 6+ years of relevant experience OR PharmD, PhD, or other advanced degree and 4+ years of relevant commercial experience
• Demonstrated experience supporting brand strategy and leading execution of complex marketing initiatives within the pharmaceutical, biotechnology, or healthcare industry
• Strong understanding of pharmaceutical commercialization, including HCP and patient marketing, customer engagement, market research, promotional planning, and brand management
• Experience supporting product launch planning and execution, including development of promotional materials, customer engagement programs, and cross-functional launch readiness activities
• Ability to analyze customer insights, market research, competitive intelligence, and performance data and translate findings into actionable recommendations that support business objectives
• Experience managing external agencies and vendors, including creative, digital, media, and market research partners
• Demonstrated ability to lead complex projects, influence cross-functional stakeholders, and drive execution in a matrixed environment
• Strong understanding of pharmaceutical regulatory, legal, and compliance requirements related to promotional activities
• Recognized expertise within area of responsibility, with the ability to provide guidance, mentorship, and functional leadership to less experienced colleagues
• Excellent project management, communication, analytical, and problem-solving skills, with the ability to manage multiple priorities and deadlines while maintaining a high degree of accuracy and efficiency

Responsibilities

• Contributes to the development and execution of brand strategies and launch initiatives that support commercial objectives and brand performance
• Leads the execution of assigned HCP and patient marketing programs, ensuring alignment with approved brand strategy and customer needs
• Manages day-to-day activities of brand agencies and external partners, ensuring high-quality execution of projects, promotional materials, and campaign deliverables
• Supports development and implementation of promotional campaigns and tactics designed to increase brand awareness, customer engagement, and product adoption across personal and non-personal channels
• Partners with Commercial Analytics, Market Research, and other stakeholders to analyze customer insights, market trends, and competitive intelligence and provide recommendations to support brand decision-making
• Supports development of core brand messaging and promotional materials, ensuring consistency across channels and alignment with product positioning
• Collaborates with Medical Affairs, Regulatory, Legal, Market Access, Sales, Training, and Commercial Operations to support coordinated execution of brand initiatives and launch activities
• Coordinates congress activities, peer-to-peer programs, digital initiatives, and other customer-facing promotional activities in support of brand objectives
• Works closely with the field sales organization and sales leadership to develop customer engagement strategies, field communications, and launch readiness activities
• Participates in promotional review and approval processes to ensure compliance with company policies, regulatory requirements, and industry standards.
• Supports annual brand planning, forecasting, and budget management activities and monitors performance of assigned marketing programs
• Identifies opportunities to improve processes, customer engagement approaches, and marketing effectiveness through application of industry best practices and market insights
• Serves as a resource and mentor to less experienced colleagues and contributes to the development of marketing capabilities across the organization
• Other duties as assigned

Benefits

• annual bonus
• equity based long term incentive program
• retirement savings plan (with company match)
• paid vacation, holiday and personal days
• paid caregiver/parental and medical leave
• health benefits to include medical, prescription drug, dental and vision coverage

What This Job Offers

• Job Type: Full-time
• Career Level: Manager