Sr. Lifecycle Campaign Manager

Tiger Data

1d•Remote

About The Position

With a global remote team, active developer community, and thousands of users trusting Tiger Data every day, we’re scaling rapidly. To support this growth, we’re looking for a Sr. Lifecycle Campaign Manager to own and evolve our end-to-end customer and prospect lifecycle programs. In this role, you’ll design, execute, and optimize multi-channel campaigns that drive engagement, product adoption, retention, and expansion across the entire customer journey. You’ll report to the Demand Marketing Lead and play a key role in shaping how we engage technical audiences across the customer journey, turning interest into action and building compounding loops of awareness, adoption, and growth.

Requirements

6+ years of experience in lifecycle, email, or growth marketing (B2B SaaS preferred)
Strong understanding of customer journeys and lifecycle marketing best practices
Hands-on experience with marketing automation platforms (e.g., HubSpot, Marketo)
Data-driven mindset with experience analyzing performance and running experiments
Strong copywriting and messaging skills
Ability to manage multiple campaigns and priorities in a fast-paced environment
Comfortable collaborating cross-functionally with marketing, product, sales, and customer success teams

Responsibilities

Own the strategy and execution of lifecycle campaigns across email, in-product messaging, and other channels
Build and optimize campaigns for key lifecycle stages: onboarding, activation, engagement, retention, and expansion
Partner with Product Marketing and Customer Success to translate product value into compelling, timely messaging
Develop and own our webinar strategy, executing a consistent and scalable webinar series
Develop and maintain automated nurture programs and triggered campaigns
Analyze campaign performance and customer behavior to continuously improve results
Experiment with messaging, timing, and channels to drive measurable improvements in conversion and engagement