Sr. Manager, Campaign Operations

Omnissa

13d • Remote

About The Position

We are Omnissa! Omnissa is the first AI-driven digital work platform, built to support flexible, secure, work-from anywhere experiences. We integrate industry-leading solutions—including Unified Endpoint Management, Virtual Apps and Desktops, Digital Employee Experience, and Security & Compliance—into a seamless, autonomous workspace that adats to how people work. Our platform boosts employee engagement while optimizing IT operations, security, and cost. Guided by our Core Values—Act in Alignment, Build Trust, Foster Inclusiveness, Drive Efficiency, and Maximize Customer Value—we’re growing rapidly and committed to delivering meaningful impact. If you're passionate about shaping the future of work, we’d love to hear from you. What is the opportunity? As a Sr. Manager, Campaign Operations, you will be responsible for overseeing our MarTech stack, including Administrator-level responsibilities for our Marketing Automation Platform (MAP), Eloqua. You will also partner with Global Demand and IT leadership in the definition and optimization of our core lead workflow systems and processes. You will provide technical enablement support to key Global Demand functions, including Global Campaigns, Global Events, Field Marketing, and Partner Marketing. Finally, you will contribute to the ongoing measurement and analysis of our Global Demand programs and campaigns with an emphasis on Global Marketing impact on pipeline and revenue targets.

Requirements

• 5-10 years of experience in Marketing Operations, Campaign Operations or IT
• Operate and thrive in a dynamic, fast-paced environment while balancing multiple projects and initiatives as well as consistent “over the fence” requests from stakeholders.
• Serve as our in-house Eloqua expert and support the always-on execution of internal Marketing Shared Services and campaign automation requests, including outbound email communications, campaign response uploads, and global landing page creation requests.
• Optimize lead management processes, including lead routing, lead scoring, lead tracking and reporting, and related enablement training.
• Build and maintain target account and target lead/contacts lists to be used across multiple direct and indirect Marketing channels (e.g. email, paid social, retargeting).
• Normalize and clean account and lead/contact data to ensure accurate Marketing KPI and Marketing campaign performance reporting.
• Ensure system/data integrations are aligned to the needs of marketing with an emphasis on data availability, accuracy, and relevance.
• Evaluate the effectiveness of tools and systems inside the Omnissa MarTech stack; identify gaps and identify, evaluate, and implement new tools/systems.

Responsibilities

• Provide operational support for the Global Demand organization’s most critical business goals and objectives.
• Serve as the primary Administrator for our MAP, Eloqua, with focus on system architecture, data structure, priority marketing lead flows, and marketing impact reporting.
• Partner with IT to maintain key Marketing-related processes in our CRM, Salesforce (SFDC). You will be specifically responsible for the Campaign object in SFDC as well as inbound lead routing and lead-to-account matching functionality.
• Support – in coordination with Sales – the Business Development Representative (BDR) teams in the timely, measurable, and impactful follow-up of inbound leads and outbound prospecting motions.
• Develop critical metrics dashboards to measure performance against Marketing-sourced pipeline and revenue KPIs as well as associated lead and campaign performance tracking reports. You will also contribute to quarterly business reviews (QBRs), event performance reporting, and ad-hoc metrics requests from Global Demand and Marketing leadership.
• Participate in MarTech system and tool evaluations, contribute to related security/privacy reviews, and support integration of new tools with core Marketing systems (e.g. Eloqua).
• Manage 3rd party and agency relationships to maintain and optimize the administration of our core Marketing systems, specifically Eloqua.
• Serve as a bridge between business requirements and technical system and process implementation.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level