Sr. Lead, Strategic Planning & Business Operations Sr. Lead, Strategic Planning & Business Operations

Under Armour•Baltimore, MD

1d•$140,000 - $180,000•Hybrid

About The Position

This role exists to turn strategy into action for the GMC org—connecting leadership intent to day-today execution across the business. It supports how the organization runs, ensuring teams are aligned, priorities are clear, and plans are delivered with discipline. The role is split across two focus areas: GMC Planning & Operations – enabling the operating rhythm, planning processes, and leadership effectiveness; and Portfolio Integration & Execution – driving alignment and execution across portfolios go-to-market and seasonal plans. This leader is a connector and driver—bringing structure, clarity, and momentum to the most critical work across the organization.

Requirements

Bachelor's degree with typically 10 years of relevant experience or Master's degree with typically 8 years of relevant experience or typically 14 years of relevant experience without degree
8+ years’ work experience in Strategy, Planning, Merchandising, and/or Marketing at a Direct-to-Consumer retailer
Strong ability to operate at the intersection of strategy and execution, with a track record of driving complex work forward
Experience working across cross-functional, matrixed organizations, with the ability to align diverse stakeholders
Excellent problem-solving skills with the ability to structure ambiguity and drive clarity
Proven ability to lead through influence, build trust, and hold teams accountable without direct authority
Exceptional communication and storytelling skills, including executive-level presentations
Strong analytical mindset with experience translating data into actionable insights
High level of ownership and follow-through; able to drive work from concept to completion
Comfortable operating in a fast-paced, evolving environment with shifting priorities

Responsibilities

Enable the organization to operate effectively by supporting leaders, driving execution, and maintaining alignment to priorities.
Partner with the Chief of Staff and GMCLT leaders to translate strategy into execution, ensuring priorities are clearly defined, actionable, and progressing.
Support GMCLT leaders in preparing for and executing against the rhythm of business, including business reviews and leadership forums, ensuring clear inputs, decisions, and follow-through.
Lead and manage strategic projects and cross-functional initiatives, driving progress through structured planning, clear ownership, and accountability to deliverables.
Conduct ongoing business and market analysis, connecting internal performance with external trends to inform priorities and actions.
Translate data and insights into clear implications, recommendations, and actions to inform leadership decision-making.
Track and report on key performance indicators (KPIs), identifying risks, gaps, and opportunities for improvement.
Support and develop executive-level communications and presentations, synthesizing complex inputs into clear, compelling narratives for leadership and key stakeholders.
Analyze business performance and market trends, synthesizing internal results, consumer signals, and competitive dynamics into clear priorities and actions.
Ensure portfolio and category strategies are translated into clear, aligned, and executable plans that deliver at market.
Translate portfolio and category strategies and seasonal priorities into actionable, cross-functional plans that are commercially viable and globally aligned.
Own coordination of key go-to-market milestones (kickoff, line reviews, sign-offs), ensuring teams are prepared, aligned, and on track.
Ensure readiness for market, aligning category plans to regional needs and commercial expectations at each milestone.
Maintain clear visibility across seasonal priorities and timelines, ensuring teams stay focused on what matters most.
Support leadership with insights, performance updates, and decision support, synthesizing complex inputs into clear recommendations.