Sr. Key Account Manager, eCommerce & Digital Shelf

The Coca-Cola Company•Atlanta, GA

3d•Remote

About The Position

Advanced Hydration is a dynamic, fast‑paced business unit at The Coca‑Cola Company where teams come together to lead what’s next in hydration. With a portfolio that includes BODYARMOR Sports Drink, Powerade, vitaminwater, and smartwater, the group is driven by an entrepreneurial spirit, strong collaboration, and shared ambition. This is a place for people who think differently, move with agility, challenge the status quo, and thrive in an ever‑changing category. Joining the team means helping shape the future of hydration alongside passionate, collaborative teams committed to winning. THE ADVANCED HYDRATION DIVISION is looking for a Sr. Key Account Manager, eCommerce & Digital Shelf – to join our team. The Senior Key Account Manager, eCommerce & Digital Shelf will lead strategic customer management across Pure Play and omni-channel eCommerce customers, while owning the end-to-end digital shelf strategy across the full portfolio. This includes overseeing digital asset creation and ensuring best-in-class content is consistently syndicated across all omni-channel customers. This role is responsible for managing and developing assigned accounts, reporting directly to the Sr. Director, Customer Sales. The individual will serve as a key representative of the company, driving strategic sales execution and delivering against financial objectives in alignment with broader organizational goals.

Requirements

Bachelor’s Degree or relevant experience required
6+ Years experience within any of the following scopes - retail eCommerce, Ecommerce Project Management, or Ecommerce Creative Asset Project Management required
Amazon experience preferred
Strong analytical skills with the ability to translate data into actionable insights and business recommendations
Highly organized with strong project management skills; ability to manage multiple priorities, timelines, and stakeholders across a complex, fast-paced environment
Experience overseeing digital shelf content, including asset creation, optimization, and syndication across platforms preferred
Must have excellent computer skills, proficient in PowerPoint, Word, and Excel; experience with eCommerce or digital shelf tools (e.g., Salsify, Syndigo, Profitero, Stackline) a plus
Excellent communication and presentation skills, with the ability to influence both internal and external stakeholders
Self-starter with a proactive, solutions-oriented mindset and ability to work both independently and as part of a team
Strong attention to detail and commitment to executional excellence
Strong leadership and track record in Business Development

Nice To Haves

Alteryx
Branding
Channels Strategy
Conversion Rate
Customer Insights
Demand Generation
Digital Advertising
Google Analytics
Key Performance Indicators (KPI)
Leadership
Marketing Campaigns
Marketing Strategies
Market Segmentation
Media Buying
Microsoft Office
Microsoft Power Business Intelligence (BI)
Product Commercialization
Sales Channel Development
Social Media
Strategy Development
Structured Query Language (SQL)
Tableau (Software)

Responsibilities

Lead the planning, development, and execution of growth strategies across eCommerce customers, leveraging digital levers including search, content, assortment, pricing, promotions, and retail media
Develop and manage integrated promotional and media calendars, aligning investments to key moments to maximize visibility, conversion, and ROI
Act as a strategic partner to Sales and Marketing to optimize investment across trade and retail media, ensuring efficient deployment of spend (with agency support) to drive profitable growth
Own P&L performance for assigned accounts, including forecasting, budget management, and delivery against revenue, share, and profitability targets
Analyze account performance using retailer platforms (e.g., Amazon Vendor/Seller Central, Walmart Luminate) and syndicated/third-party data to identify trends, opportunities, and risks
Monitor competitive activity, search trends, and category dynamics to inform strategy and provide actionable recommendations to leadership
Foster and grow relationships across the Bottler System. Communicate in a timely and accurate manner, all trade plans to bottler and BODYARMOR sales and marketing personnel
Present eCommerce performance, digital shelf metrics, and growth opportunities to internal leadership and bottler partners
Lead end-to-end digital shelf execution across assigned customers, including ownership of content strategy, asset development, and ongoing optimization
Oversee alignment between digital shelf priorities and bottler/customer execution to ensure consistency across the omni-channel ecosystem
Partner cross-functionally with Brand, Content, Media, Supply Chain, and Insights teams to deliver a cohesive and high-performing eCommerce strategy
Lead cross-functional routines focused on digital shelf excellence, identifying gaps in content, availability, search performance, and conversion, and driving action plans to close them
Serve as the central point of contact for customer and digital shelf initiatives, ensuring alignment across commercial, marketing, and innovation plans
Influence and align stakeholders on key initiatives including product launches, content updates, and media activations to ensure flawless execution online
Deliver clear, data-driven updates on customer performance, digital shelf health, and key initiatives to senior leadership