Sr. Integrated Marketing Manager
About The Position
Globality was founded with a simple yet ambitious goal: to use AI to transform enterprise spending into a smarter, fairer process—creating more efficient and inclusive markets worldwide. Nearly a decade later, our agentic AI solution is reshaping how the world’s largest enterprises spend, transforming procurement into a guided, insight-led process that’s faster, smarter, and better for business. Our mission is to revolutionize enterprise procurement by leveraging AI to create smarter, fairer, and more efficient markets. At the helm of Globality is a distinguished leadership team and board of directors, each bringing decades of experience from leading global enterprises. Their collective expertise in technology, finance, and global operations guides Globality's strategic direction and reinforces our commitment to innovation and excellence in enterprise procurement. Our culture is built on trust, collaboration, and innovation, fostering an environment where every individual feels valued and included. Bring your expertise, passion, and perspective—together, we’re shaping the future of enterprise spending. Role Summary: We're looking for a Sr. Integrated Marketing Manager to own the planning and execution of multi-channel campaigns that drive Globality's growth — from market awareness to new logo acquisition. Reporting to the VP of Growth Marketing, you'll translate strategy into high-impact campaigns across paid, digital, and content channels while owning performance, optimization, and cross-functional alignment. If you're a marketer who thrives on turning strategy into impact and obsesses over what's driving pipeline, this role is for you Please note this is a hybrid role based out of our Palo Alto office and requires a minimum of 4 days in office.
Requirements
- 7+ years of B2B marketing experience, ideally in SaaS or high-growth technology environments.
- Proven track record designing and executing multi-channel campaigns that drive measurable pipeline and revenue impact.
- Strong data fluency — you know how to analyze performance, identify what’s working, and optimize quickly.
- Experience owning campaign strategy, frameworks, and reporting — not just execution.
- Skilled at managing agencies and external vendors to deliver high-quality work.
- Natural collaborator who builds strong relationships with Sales, Product, and Customer-facing teams.
- Excellent project management skills with the ability to juggle multiple campaigns, timelines, and stakeholders.
Nice To Haves
- Familiarity with Procurement or CPO buyer personas is a strong plus.
Responsibilities
- Plan and execute multi-channel campaigns across digital, web, email, paid and owned social, search, and media sponsorships.
- Lead and scale our webinar program, partnering with Product Marketing and Customer Success to craft compelling content, drive attendance, and convert leads post-event.
- Manage agency partners to create standout creative and content.
- Own the campaign calendar and align initiatives across GTM teams for maximum impact.
- Define success metrics, track performance, and optimize campaigns for conversion, pipeline contribution, and ROI.
- Leverage AI and data to enhance personalization, efficiency, experimentation, and campaign outcomes.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
