Sr. Integrated Marketing Manager

Steve Madden•New York, NY

7d•$110,000 - $12,000•Onsite

About The Position

The Sr Integrated Marketing Manager is responsible for developing and executing innovative, multi-channel campaigns that elevate brand presence, drive customer engagement, and fuel sales growth. This position supports the Retail business. The responsibilities described below are considered essential functions of the role. This position is based in our LIC office and requires working on-site.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or a related field
Minimum of 5-7+ years of experience in integrated marketing, preferably in footwear, fashion, or consumer goods
Experience in footwear, fashion, and/or retail industries
Must know and have a passion for lifestyle and culture marketing
Exceptional project management skills, with the ability to juggle multiple priorities and deadlines
Strong written and verbal communication skills; strong presentation skills
Proficient in Microsoft Office Suite and Google Apps Suite

Responsibilities

Integrated Marketing Calendar
Strategic Campaign Development
Multi-Channel Execution
Creative Collaboration
Customer Engagement
Able to manage multiple projects and deadlines with support and resources as needed
Perform other duties and special projects as assigned
Maintain and manage an integrated marketing calendar to ensure alignment across campaigns, product launches, and promotional activities, providing a centralized view of all marketing initiatives
Lead, manage, and implement end-to-end integrated marketing campaigns to support product launches, seasonal collections, and brand initiatives
Collaborate with product and design teams to craft compelling narratives that highlight unique features, benefits, and trends; Lead campaigns across digital platforms (social media, email, paid media, influencer marketing), retail channels, and events
Partner with e-commerce teams to drive online conversions and enhance the digital shopping experience
Work with creative teams to develop impactful visuals, videos, and content that resonate with target audiences
Identify and engage with key customer segments, based on quarterly product selection