Sr. Manager, Integrated Marketing

Visa•San Francisco, CA

8d•Hybrid

About The Position

The Senior Manager of Integrated Marketing will support the enablement of our Consumer Strategy and resulting campaigns/activations through all stages of development - from creative concepting, to production/activation, to building the full go-to-market plan with all necessary Marketing stakeholder groups, including our external agency partners. This role will report to the Senior Director, Integrated Marketing for North America. This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Requirements

8 or more years of relevant work experience with a Bachelor Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD
Strong project management skills with proficiency in project management tools and reporting dashboards
Strong organizational and multitasking skills with proven ability to manage complex projects and multiple stakeholders
Strong analytical skills and comfort interpreting data to inform insights and recommendations
Detail‑oriented with a strong focus on operational excellence while ensuring cross‑functional alignment
Strong problem‑solving abilities with the capacity to think ahead, engage proactively, and take initiative
Demonstrated ability to work effectively in a highly matrixed organization
Excellent communication and relationship‑building skills
Strong written and in‑person communication skills
Team player with the ability to collaborate across regions, functions, and levels
Self‑starter who is proactive in asking questions and proposing solutions
Extensive knowledge of Microsoft Excel, PowerPoint, and Word

Nice To Haves

9 or more years of relevant work experience with a Bachelor Degree or 7 or more relevant years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 3 or more years of experience with a PhD
Background in marketing in financial services, tech, fintech, or payments
Experience supporting integrated, multi‑channel marketing campaigns
Experience leading cross‑functional workstreams or cross‑disciplinary campaign teams
Experience partnering with external creative and media agencies
Ability to connect creative, media, social, product, and analytics inputs into a cohesive integrated plan
Ability to manage complex Marketing‑Comms planning to ensure campaigns feel integrated and not fragmented
Experience utilizing reporting tools or campaign measurement approaches to guide optimization and performance insights

Responsibilities

Support the enablement of the Consumer Strategy and resulting campaigns and activations through all stages of development, from creative concepting to production and activation.
Build full go‑to‑market plans with all necessary Marketing stakeholder groups, including external agency partners.
Ensure seamless coordination across creative, media, social, product, and insights and analytics teams to bring integrated plans to life.
Manage timelines, deliverables, and stakeholder alignment to ensure integrated campaigns feel connected and not fragmented.
Track, manage, and reconcile marketing budgets, ensuring all programs and vendors stay within approved spend, identifying variances early, and enforcing process discipline to maintain accurate, on budget execution across all initiatives.
Lead day‑to‑day development of integrated marketing plans, ensuring effective Marketing‑Comms planning across teams and channels.
Oversee cross‑functional collaboration to ensure campaign workstreams, messaging, and creative remain aligned with strategic priorities.
Partner closely with agency teams to guide creative development, production workflows, and activation plans across multiple channels.
Maintain organized tracking across complex campaign workstreams, ensuring all inputs and considerations are connected throughout planning and execution.
Identify opportunities to enhance integration, streamline processes, and strengthen the cohesion of consumer campaigns across the enterprise.