Sr. Integrated Marketing Manager

Abnormal

About The Position

Abnormal AI is seeking a strategic and experienced Sr. Integrated Marketing Manager to lead campaign strategy and execution for our Mid-Market segment. This highly cross-functional role will work closely with field marketing, sales, and product marketing to drive demand, engage practitioners, and deliver measurable pipeline impact. We’re looking for a full-funnel marketer with expertise in ABM, intent activation, and practitioner-led buying cycles. The ideal candidate thrives as the go-to partner for sales, is deeply empathetic to buyer needs, and is passionate about solving hard problems collaboratively.

Requirements

7+ years of B2B marketing experience, ideally in SaaS or cybersecurity.
Proven success running integrated campaigns for the Mid-Market segment.
Strong hands-on experience with ABM platforms (e.g., 6sense), MAPs (e.g., Marketo), and intent tools (e.g., Bombora).
Demonstrated ability to partner closely with sales and influence pipeline outcomes.
Strategic thinker with a data-driven mindset and full-funnel expertise.
Exceptional communication, collaboration, and project management skills.

Nice To Haves

Experience building practitioner-focused messaging and supporting technical sales cycles.
Background in field or channel marketing.
Understanding of cybersecurity buyer personas and sales motions.
Familiarity with Salesforce, Sigma, and related performance tracking tools.
Past success at fast-growing tech companies navigating scale and complexity.

Responsibilities

Own and execute integrated marketing campaigns tailored to the Mid-Market segment across channels and personas.
Drive full-funnel programs by collaborating with field, digital, and channel marketing teams.
Craft compelling, persona-based messaging that resonates with both technical and executive decision-makers.
Activate account-based marketing (ABM) strategies using intent signals and personalized content.
Partner closely with Mid-Market sales leaders to develop toolkits, playbooks, and deal acceleration strategies.
Manage pipeline targets and lead flow by working with marketing operations and SDR teams.
Track and report on campaign performance, ROI, and influence on practitioner-led opportunities.
Align with product marketing, SDRs, content, and ops to ensure consistent strategy and execution across all touchpoints.