Sr. Integrated Marketing Manager, Demand Gen

SPS Commerce • Minneapolis, MN

35d • Hybrid

About The Position

SPS Commerce is a leading provider of cloud-based supply chain management solutions, serving a global network of retail trading partners. We foster a collaborative and inclusive work environment where innovation and continuous improvement are highly valued. Join SPS Commerce and be part of a dynamic team that's transforming the global retail supply chain! Position Summary: Marketing at SPS Commerce is evolving — and this is your chance to be part of something big. As our business scales and our global reach expands, we’re building a marketing organization that does more than create awareness — we drive demand, deepen relationships, and deliver measurable impact across every stage of the customer journey. We’ve reimagined how we work, combining functional expertise with deep customer insight. Our team is structured around key areas like Brand, Demand Generation, and Product Marketing, and we collaborate through cross-functional pods focused on distinct customer segments — from Retailers and Suppliers to Revenue Recovery & Analytics and Core. As an Integrated Marketing Manager in Demand Generation, you'll be responsible for the creation and execution of the end-to-end campaign strategy to accelerate customer acquisition and drive measurable business growth. This role will be key to planning integrated marketing campaigns that drives both engagement and conversion. The Campaign Specialist will work in a collaborative and team-oriented environment, support and develop a wide range of demand generation materials and programs, analyze results and make suggestions for improvements. This role will be joining a friendly team that is motivated by data driven decisions to grow demand generation efforts. The Campaign Specialist will help an evolving marketing organization create awareness and lead generation.

Requirements

• Bachelor’s degree and 5 years of related experience in sales or marketing, or equivalent work experience
• Experience in marketing campaigns
• Proven project management skills
• Ability to prioritize both projects and stakeholders
• Motivated self-starter who can seize opportunities with some direction
• Must be comfortable operating in a fast-paced, highly dynamic environment and exhibit grace under pressure
• Ability to think critically and solve problems
• T-shaped capabilities: broad expertise across marketing
• Knowledge in the latest trends and best practices around demand capture and generation

Nice To Haves

• Experience in SaaS is a plus
• Experience in Salesforce, WordPress and Pardot
• Google Ads certified

Responsibilities

• Develop and execute marketing campaigns utilizing a variety of tactics such as email, automation, social, ABM, and others
• Monitor, analyze and report on campaign performance to maximize ROI and revenue
• Collaborate with product marketing, content and organizational leaders to develop plans
• Work closely with the sales teams and help where necessary in territory campaigns
• Develop multi-channel campaigns that incorporate lead scoring, behavioral data and activity to engage customers and drive revenue
• Build and activate a database to nurture prospects and drive pipeline.
• Write compelling, conversion focused content with strong call to actions.

Benefits

• SPS Commerce offers a comprehensive package of benefits including health, dental, vision, disability and life insurance, paid time-off, 401(k), health and flexible spending accounts, stock purchase plan and more.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level