Sr. Influencer Marketing Specialist

MyFitnessPal

7d•$80,000 - $100,000

About The Position

At MyFitnessPal, we believe good health starts with what you eat. We provide tools, resources and support to enable users to reach their health goals. We are seeking a Sr. Influencer Marketing Specialist to lead influencer outreach, partnerships, and campaign execution across social platforms. This role will own end-to-end influencer collaborations — from strategy and outreach to reporting and optimization — and partner with internal teams and external freelancers to drive measurable brand growth. Why You’ll Love Working Here Work with a mission-driven product used by millions of people Collaborative culture rooted in experimentation and impact Opportunity to shape influencer strategy and grow the creator ecosystem

Requirements

4+ years of experience in influencer marketing, creator partnerships, or related digital marketing roles
Proven success in managing end-to-end influencer campaigns and partnerships
Strong negotiation, communication, and project management skills
Comfort with data and reporting — ability to translate metrics into insights and recommendations
Experience with influencer and social analytics preferred
Strong organizational skills and ability to manage multiple campaigns simultaneously

Nice To Haves

Experience managing external talent/freelancers
Background in health, wellness, or lifestyle brands
Familiarity with affiliate marketing measurement and attribution

Responsibilities

Build and maintain relationships with influencers, content creators, and talent partners
Identify and recruit influencers that align with brand goals and audience segments
Lead outreach, negotiation, contracting, and deal management for influencer collaborations
Coordinate briefing, content approvals, and deliverables across internal teams and creators
Manage influencer calendars, contracts, and payment workflows
Track and report on KPI performance (reach, engagement, conversion, ROI) for all influencer initiatives
Collaborate with Paid Social, Creative, and Analytics teams to amplify content performance
Manage freelancers, agency partners, and creator networks supporting campaign execution
Monitor industry trends, competitive activity, and emerging platforms to inform strategy

Benefits

Face-to-Face Connections: We value personal connections. Enjoy opportunities to meet and connect with your team members in person to help forge meaningful relationships that extend beyond the virtual realm. Teams meet as often as needed and all of MyFitnessPal gathers annually.
Flexibility At Its Best: Achieve the work-life balance you deserve. Enjoy a flexible time-off policy with our Responsible Time Off benefit.
Give Back: Use your volunteer days off to support what matters most to you. Each full time teammate receives 2 days per calendar year to give back to their community through service.
Mentorship Program: Take control of your career through our mentorship program where, if you’d like, you will be matched with a teammate who can help you scale your skills and propel your growth.
Family-Friendly Support: Embrace the journey with confidence and care. Enjoy our paid maternity and paternity leave, to provide time to balance family responsibilities with your career and take the time needed to strengthen family relationships. We understand the complexities of starting or expanding a family, which is why we provide best-in-class comprehensive assistance for fertility-related matters.
Wellness Comes First: Live Good Health is one of our core values. Receive a monthly Wellness Allowance, empowering you to focus on your physical and mental well-being by choosing from a range of wellness initiatives, including dedicated mental health days.
Celebrate Greatness: Your hard work deserves recognition! Our reward and recognition platform empowers peers to acknowledge and reward each other for the exceptional contributions they make.
Elevate Your Health & Fitness: Get access to MyFitnessPal Premium, allowing you to take your fitness, health and wellness journey to new heights.
Unlock Your Potential: Access our virtual learning and development library, and participate in training opportunities to continuously grow and enhance your skills.
Championing Inclusion: Our dedicated DEI Committee actively fosters a diverse and inclusive workplace by setting actionable goals and evaluating progress across the organization.
Healthcare Matters: Your well-being is our priority. Take advantage of our competitive medical, dental, and vision benefits that cater to your holistic healthcare needs. Feel secure and supported on your wellness journey.
Secure Your Future: Benefit from our retirement savings program, giving you peace of mind for your financial goals. Reach them sooner with MyFitnessPal’s competitive employer match.