Sr. Illustrator

Roku•Santa Monica, CA

3d•$112,500 - $130,100•Hybrid

About The Position

Roku is seeking a Senior Illustrator to lead illustration across cross-channel brand campaigns and sponsorable platform experiences, with a focus on key product lines and brand moments that require a strong visual point of view. This is a senior, lead-level role for an illustrator whose portfolio is rooted in commercial and brand illustration, demonstrating design excellence, narrative thinking, and a clear sense of how to build work that feels polished, strategic, and distinctly ownable within a brand system. In this role, you will shape illustrations for cross-channel campaigns, sponsorable platform experiences, and branded collections on the Roku platform. You will translate briefs into visual narratives, create and guide campaign-ready assets, and build visual systems that can flex across placements, partners, and downstream creative needs while maintaining a high creative bar. The right person has a strong sense of composition, storytelling, and brand expression and knows how to make illustrations feel engaging, design-forward, and effective in a commercial context. This person is as comfortable developing concepts independently as they are guiding other illustrators toward a strong creative outcome. At Roku, we don't just use AI, we work with it. AI agents and smart tools help power drafts, analysis, and repetitive workflows, while our people bring direction, judgment, and accountability. We value curious, adaptable builders, who can show how they've used AI, agents, or automation to move faster, improve quality, and scale their impact. Strong candidates know how to frame problems, guide AI-assisted work, check the output, and learn quickly. Above all, they bring curiosity, adaptability, and sound judgment.

Requirements

7+ years of experience in illustration, brand design, or campaign-focused visual storytelling
A portfolio that clearly demonstrates illustration with strong narrative thinking and aesthetic range
Experience art directing and leading illustration for campaigns, product marketing, brand systems, or other high-visibility commercial work
Strong strategic instincts and experience guiding the work of other illustrators or designers
Excellent illustration fundamentals, including composition, color, hierarchy, form, and visual storytelling
Fluency in Adobe Creative Suite, especially Illustrator and Photoshop, as well as Figma
Familiarity with illustration that lives within product or UI environments
Experience building assets, toolkits, and systems that can scale across multiple touchpoints
Confidence making creative decisions independently and leading work under broad strategic direction
Strong communication skills and the ability to present work and collaborate with both creative and non-creative stakeholders
Comfort working within established brand guidelines while still bringing fresh ideas and a distinct point of view
Experience using AI tools as part of a professional creative workflow
Comfort working in a highly dynamic, collaborative environment

Responsibilities

Lead illustration for branded campaigns, sponsorable content, and product-focused marketing initiatives
Develop visual concepts and narrative systems that bring Roku's brand and IP to life across the platform
Own illustration for assigned product lines or initiatives, from early concept through final execution
Art direct and guide other illustrators and creative partners to produce high-quality, on-brand work
Create illustration that balances storytelling, clarity, and commercial impact
Partner with creative, marketing, sales, and business stakeholders to develop work that serves both brand and business goals
Present creative work clearly, explain rationale, and represent the Creative team in cross-functional conversations
Help define scalable illustration approaches, toolkits, and repeatable systems for ongoing initiatives
Use AI tools thoughtfully to accelerate exploration, iteration, and production while maintaining a strong creative point of view
Manage multiple projects in a fast-moving environment while upholding a high standard of craft and consistency
Champion the brand voice and style