Sr. Geospatial Analyst

Planet Fitness•Boston, MA

1d•$110,000 - $135,000•Hybrid

About The Position

Reporting to the Director, Geospatial Analytics & Data Science, the Senior Geospatial Analyst is responsible for supporting location strategy and business decision-making through geospatial analysis, market intelligence, predictive insights, and performance reporting. This role partners with Development, Real Estate, Franchise Development, Operations, Finance, Marketing, and Enterprise Analytics to evaluate markets, identify growth opportunities, and deliver actionable insights that support site selection, market optimization, and long-term business growth. The Senior Geospatial Analyst will analyze demographic, competitive, member, and market data; develop location intelligence that drives strategic real estate decisions; build and maintain geospatial dashboards and analytical tools; support market modeling and forecasting initiatives; and provide senior leaders with clear, data-driven recommendations through compelling storytelling. The ideal candidate combines strong analytical capabilities, business acumen, intellectual curiosity, and a passion for translating complex geospatial data into actionable business insights and growth strategies. This role follows a hybrid schedule and requires regular, in-person work at our Boston, MA or Hampton, NH office. Our hybrid model is M/T/W in office and TH/F are optional work-from-home. Candidates must reside within commuting distance of one of these locations. Fully remote work is not available for this role.

Requirements

Bachelor's degree in Geography, GIS, Business, Analytics, Economics, Statistics, Urban Planning, Computer Science, Mathematics, or a related quantitative field.
3+ years of experience in geospatial analytics, GIS, location intelligence, market analytics, business intelligence, real estate analytics, or a related analytical discipline.
Demonstrated experience partnering with business leaders to deliver geospatial analysis, reporting, and actionable recommendations that influence strategic and operational decisions.
Experience analyzing demographic, competitive, consumer, market, and location data to support site selection, market planning, and business growth.
Strong understanding of geospatial analysis methodologies including trade area analysis, drive-time analysis, market segmentation, white-space analysis, and territory optimization.
Experience developing executive dashboards, maps, KPI scorecards, reporting solutions, and self-service analytics that improve visibility into market performance.
Strong analytical skills with the ability to synthesize large, complex datasets into clear business insights and recommendations.
Proficiency with SQL and business intelligence tools such as Power BI, Tableau, Looker, or similar reporting platforms.
Experience with GIS and geospatial platforms such as ArcGIS, Alteryx, CARTO, MapInfo, ESRI products, or similar location intelligence technologies.
Experience working with modern cloud data platforms such as Snowflake or similar enterprise analytics environments.
Excellent problem-solving skills with the ability to identify trends, evaluate market opportunities, and recommend data-driven solutions.
Extremely detail-oriented, efficient, and organized with an exceptional ability to establish priorities and objectives
Excellent presentation and written and oral communication skills along with the ability to communicate effectively across all levels of the organization
Able to establish and maintain effective, collaborative work relationships with diverse individuals, internally and externally
Dedicated learner with a natural curiosity for consistent growth
Cooperative team player with an upbeat, positive, “can-do” attitude!

Responsibilities

Analyzes markets, trade areas, demographics, competitive landscapes, and member behavior to identify growth opportunities and support strategic decision-making.
Develops geospatial analyses, market assessments, and location intelligence that support site selection, market optimization, and long-term growth planning.
Creates analytical recommendations that identify opportunities to improve market performance, development strategy, and member accessibility.
Supports forecasting, market sizing, cannibalization analysis, white-space analysis, and other location-based analytical initiatives.
Develops and maintains geospatial dashboards, scorecards, KPI reporting, maps, and analytical tools that provide visibility into market performance.
Monitors key market and development metrics, identifies trends, and communicates insights to business stakeholders.
Ensures data accuracy, consistency, and integrity across geospatial reporting and analysis.
Co-owns the design, development, and execution of geospatial analytics and market intelligence strategies with Development and Real Estate leadership.
Partners with Strategy, Finance, Marketing, Operations, Franchise Development, and Technology teams to support enterprise initiatives through geospatial analysis.
Translates analytical findings into clear, actionable recommendations for technical and non-technical audiences.
Supports ad hoc analyses and business requests related to market expansion, site selection, territory planning, and strategic growth initiatives.