Sr. Front-End Marketing Engineer
About The Position
At OPENLANE, we are seeking a talented Front-End Marketing Engineer to join our Marketing & Communications team. This is a hands-on individual contributor role where you will be responsible for the digital front door of OPENLANE’s brand, campaigns, and customer communications. You will build, maintain, and optimize the digital experiences that support our brand, campaigns, product launches, events, and customer engagement. The ideal candidate is a front-end developer with strong HTML, CSS, JavaScript, WordPress, CMS, and modern web development experience. You’ll help manage and evolve OPENLANE’s marketing website ecosystem using GitHub, managed hosting environments, Astro, WordPress CMS, and other modern tools. We are also looking for someone excited about building differently, with AI being a key part of how we move faster, improve quality, and scale our digital marketing work. Comfort with tools like OpenAI, Gemini, GitHub Copilot, and other AI-assisted development platforms for writing, testing, documenting, optimizing, and shipping code efficiently is expected.
Requirements
- 3–5+ years of hands-on web development experience, preferably in a marketing, creative, agency, corporate communications, or brand environment.
- Deep proficiency in HTML5, CSS3, modern JavaScript, responsive frameworks (Tailwind CSS, Sass), and component-based workflows.
- Proven experience building and managing WordPress websites, including custom themes, templates, plugins, PHP, and MySQL.
- Hands-on experience with Astro or similar modern front-end frameworks, alongside GitHub version control and multi-environment deployment pipelines.
- Demonstrated capability using AI-assisted tools (OpenAI, Gemini, GitHub Copilot) to optimize and accelerate front-end development tasks.
- Portfolio, GitHub profile, or relevant examples of live websites, landing pages, front-end builds, or case studies required.
- Strong foundation in modern web standards, responsive design methodologies, semantic HTML5, CSS3, performance optimization, technical SEO fundamentals, accessibility guidelines, and digital marketing site architecture.
- Proven track record in translating high-fidelity designs (Figma/Adobe Creative Cloud) into semantic code, managing end-to-end website deployments, supporting marketing measurement workflows (analytics tagging, tracking pixels), and managing custom WordPress workflows.
- Proficiency in modern JavaScript, component-based styling frameworks (Sass, Tailwind CSS, or CSS Grid/Flexbox), Astro or similar static/hybrid front-end frameworks, GitHub version control, PHP/MySQL within WordPress environments, and AI-assisted development tools (OpenAI, Gemini, GitHub Copilot).
Nice To Haves
- Experience within the automotive, marketplace, B2B, SaaS, or technology-driven business sectors.
- Site reliability knowledge, including uptime monitoring, error tracking, logging, alerting, and post-launch QA.
- Advanced web security insight, including content security policies, vulnerability remediation, and secure third-party integrations.
- Experience with hosting and infrastructure platforms like AWS, Cloudflare, WP Engine, Netlify, or Vercel.
- Advanced analytics implementation skills, including server-side tagging, consent management, attribution tracking, and data layer strategy.
Responsibilities
- Building, maintaining, and optimizing marketing websites, landing pages, campaign experiences, microsites, and related digital properties across OPENLANE.
- Designing and developing reusable front-end components, templates, and design patterns to improve deployment speed and system scalability.
- WordPress configuration, including custom theme development, plugin implementation, CMS architecture, content workflows, and security updates.
- Codebase management via GitHub, covering branching, pull requests, comprehensive code reviews, and technical documentation updates.
- Troubleshooting, debugging, and refactoring inherited or existing codebases to maintain performance, accessibility, and reliability.
- Converting design compositions from Figma and Creative Cloud into accessible, responsive web experiences while deploying seamless website updates across development, staging, and production environments.
- Accelerating development cycles via AI-assisted workflows, improving page speed and SEO metrics, ensuring consistent UI across the digital marketing ecosystem, and creating high-visibility digital experiences that support growth, product launches, and customer engagement.
Benefits
- Competitive pay
- Medical, dental, and vision benefits with employer HSA contributions (US) and FSA options (US)
- Immediately vested 401K (US) or RRSP (Canada) with company match
- Paid Vacation, Personal, and Sick Time
- Paid maternity and paternity leave (US)
- Employer-paid short-term disability, long-term disability, life insurance, and AD&D (US)
- Robust Employee Assistance Program
- Employer paid Leap into Service Day to volunteer
- Tuition Reimbursement for eligible programs
- Opportunities to expand your skill set and share your knowledge across a publicly traded, global organization
- Company culture of internal promotions, diverse career paths, and meaningful advancement
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
