Sr. Field Marketing Manager

BambooHR

4h • Hybrid

About The Position

BambooHR wants to elevate how businesses operate by allowing business owners and HR managers to spend more time building culture and developing employees using the simplest, most intuitive and #1 rated HR software for growing businesses on the market. BambooHR takes a road-less-traveled approach to marketing and sales and is looking to further expand our demand generation with an integrated marketing approach.
The Field Marketing Manager will play a crucial role in developing and executing our field marketing strategy. Field marketing involves direct engagement with potential customers through events, trade shows, and other in-person activities. It is a critical component of our marketing strategy, designed to create brand awareness, generate leads, and drive sales opportunities by connecting with prospects in a personal and impactful way. As an individual contributor, you will be responsible for expanding our field marketing activities from 1-2 events per month to 5-8 events per month. You will have the autonomy to make strategic decisions regarding budget allocation and will collaborate closely with various teams to achieve our lead and opportunity generation targets.

Requirements

• 3-7 years of experience in event management, field marketing or a related role.
• Ability to build and maintain performance forecast as well as reporting on actual results with Tableau and/or Salesforce
• Understands the different needs across various event sizes (20 person dinner, 20k attendee tradeshow) and formats (virtual, in-person)
• Able to manage multiple events simultaneously by having excellent organizational and project management abilities
• Ability to work independently and make data-driven decisions.
• Strong communication and interpersonal skills. Excels working in a team-centered, collaborative environment.
• Willingness to travel to events as needed.

Responsibilities

• Strategy Development: Build and implement a comprehensive annual field marketing and event plan that aligns with sales segment pipeline targets. Strategy includes budget ownership, ensuring a positive ROI.
• Pipeline Ownership: Doesn’t shy away from owning a target and getting creative or taking risks to maximize event performance.
• Event Planning and Execution: Plan, organize, and execute 5-8 events per month, including trade shows, conferences, virtual events, and local events, ensuring each event is aligned with our brand and goals.
• Budget Management: Make informed decisions on budget allocation to maximize the impact and ROI of field marketing activities.
• Project Management: Maintain an active calendar of events and the tasks associated with each event, including contracts and vendor relationships, to ensure each event runs smoothly.
• Collaboration: Partner with cross-functional teams including email marketing, sales, sales enablement, revenue operations, event marketing, and demand generation to ensure cohesive and effective marketing efforts.
• Event Promotion: Work with sales and demand generation to build a promotional plan to maximize event attendance.
• Process Improvement: Develop and refine processes to streamline field marketing operations and improve efficiency, including SLAs for cross-functional teams and automation for pre and post event communications.
• Performance Analysis: Track and analyze the performance of field marketing activities, providing insights and recommendations for continuous improvement.

Benefits

• A Great Company Culture that has been recognized by multiple organizations like Inc, and Salt Lake Tribune
• Comprehensive health, life, and disability insurance
• Generous leave policies that include 4 weeks of vacation, 12 company holidays, parental leave, and volunteer time off so you can enjoy quality of life
• 401k plans with up to 6% company match
• $2000 Paid-Paid Vacation bonus
• EAP through Headspace

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed