Sr. Field Marketing Manager
About The Position
Meet the Moment with Alteryx We're living through a once-in-a-generation shift in how work gets done. Data, automation, and AI are quickly becoming the center of every business decision - and Alteryx is leading the transformation. You'll be working on the challenges that sit at the heart of modern business. No matter your role, the work you do will help organizations move faster, see more clearly, and tackle questions that used to feel impossible. If you're ready to meet the moment with innovation, curiosity, and excellence, there's a place for you here. We’re looking for a strategic, roll‑up‑your‑sleeves Field Marketing Manager to drive regional awareness, engagement, and pipeline across the West Coast and Midwest. You’ll translate corporate campaigns into high‑impact field programs, partner closely with Sales, and own all facets of regional demand and event execution—from roundtables in Seattle to large‑scale conferences in Chicago. In this role, you will manage joint promotions, drive attendance and pipeline, ensure event plans are executed flawlessly, and align internal and external stakeholders for mutual success. We need someone based on the West Coast who is comfortable with frequent travel. In this role, you will manage joint promotions, drive attendance and pipeline, ensure event plans are executed flawlessly, and align internal and external stakeholders for mutual success.
Requirements
- 5+ years in field marketing, demand generation, or regional event management within B2B tech/SaaS.
- Demonstrated success driving pipeline in the West Coast and/or Midwest markets; strong understanding of regional business cultures and buying cycles.
- Proven ability to partner with Sales to design account‑centric programs that accelerate deals.
- Hands‑on experience with marketing automation (Marketo, HubSpot, or Eloqua) and CRM (Salesforce) systems.
- Outstanding project‑management skills—able to juggle multiple programs, deadlines, and stakeholders.
- Data‑driven mindset with proficiency in analyzing funnel metrics and ROI.
- Clear, persuasive communicator and negotiator; comfortable presenting to executives and external partners.
- Ability to thrive in a fast‑paced, high‑growth environment with minimal supervision.
Responsibilities
- Own the regional plan. Build and execute integrated field marketing programs that align to quarterly revenue goals, regional market dynamics, and account priorities.
- Lead end‑to‑end event execution. Source venues, manage vendors, secure speakers, and oversee logistics for trade shows, user groups, executive roundtables, and partner‑led events throughout the West Coast and Midwest.
- Drive pipeline & influence. Partner with Account Executives and SDRs to create targeted marketing campaigns, in person activations, and post‑event follow‑ups that convert MQLs to Opportunities.
- Partner & alliance activation. Collaborate with regional channel and technology partners to co‑sponsor events, webinars, and localized digital campaigns that expand reach and share costs.
- Measure what matters. Track and report on program performance (registrations, attendance, pipeline, ROI) using Salesforce, Marketo, and Tableau. Optimize investments based on data.
- Manage budget & vendors. Forecast, allocate, and reconcile regional marketing spend; negotiate contracts; ensure brand consistency across all touchpoints.
- Travel ~30%. Frequent travel within assigned regions for on‑site event management and customer meetups.
- Work cross-functionally to ensure smooth execution of joint marketing initiatives across different business units.
Benefits
- Competitive salary, bonus potential, and comprehensive benefits.
- Flexible remote work with travel for regional engagement.
- A monthly Connectivity Plus stipend of $150 to support remote work-related expenses
- An annual $200 home office reimbursement
- Medical, dental, and vision coverage
- 401(k) with company match
- Paid parental leave, caregiver leave, and flexible time off
- Mental health support and wellness reimbursement
- Career development and education assistance
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
501-1,000 employees
