Field Marketing Manager

Tractian • Atlanta, GA

7d

About The Position

As a Field Marketing Manager, you will execute localized marketing strategies to drive brand awareness, lead generation, and sales pipeline growth. You’ll plan and manage events, including trade shows, webinars, in-person activations, and strategic partnerships to engage key decision-makers in the industrial sector. Working cross-functionally with Sales, Product Marketing, and Demand Generation, you’ll ensure alignment and maximize the impact of field marketing initiatives.

Requirements

• 3-5 proven experience in B2B field marketing, event management, or trade show execution, preferably in industrial or technical industries.
• Strong attention to detail and aesthetic sense to ensure events are visually appealing and align with brand standards.
• Quick-thinking and adaptable, with the ability to manage unexpected challenges and last-minute changes.
• Experience collaborating with sales teams to support account-based marketing initiatives.
• Willingness to travel for events and on-site activations.

Nice To Haves

• ABM Certification
• Familiarity with predictive maintenance, IoT, or related industrial technology.
• Experience managing sponsorships, speaker engagements, and conference partnerships.
• Proficiency in marketing automation tools, CRM, and data analytics platforms.
• Ability to develop creative, experiential marketing strategies to drive customer engagement.

Responsibilities

• Plan and execute events, managing logistics, budgets, and post-event performance analysis.
• Develop and run ABM webinars for existing and potential clients, ensuring tailored content that aligns with their needs and drives engagement.
• Lead regional marketing programs, including trade shows, industry events, and field activations, to drive customer engagement and pipeline growth.
• Partner with Sales to identify key accounts and opportunities for targeted field marketing initiatives.
• Work with Product Marketing and Content teams to customize messaging and marketing assets for regional campaigns.
• Analyze field marketing performance, leveraging insights to optimize future activations.
• Build relationships with industry associations and event organizers to secure sponsorships and speaking opportunities.
• Manage vendor relationships to ensure seamless execution of marketing activations.

Benefits

• Competitive Salary
• Premium Medical, Dental, and Vision Coverage
• Paid Time Off (PTO): 15 Days
• 401(k) Retirement Plan
• Language Learning Opportunities - Take advantage of optional, fully funded Portuguese or Spanish courses to enhance your skills and global reach.
• Birthday Time Off - Celebrate your birthday with a paid day off during your birthday week.
• Gympass Membership - Access a wide range of gyms and training programs.
• Sports Incentive - Receive a monthly bonus when you regularly participate in physical activities.
• Long-Term Benefit - After four years of service, earn a fully funded trip anywhere in the world.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed
• Number of Employees: 251-500 employees