Field Marketing Manager

Cook & Boardman Group•Winston-Salem, NC

12d

About The Position

The Cook & Boardman Group, LLC is seeking a highly organized and strategic Field Marketing Manager to lead the planning, execution, and optimization of external events across the enterprise. This role will own trade show strategy, industry event participation, hosted customer events, and sponsorship activation while partnering closely with branch leadership and sales teams to maximize impact.The Field Marketing Manager will serve as the primary driver of event-based marketing initiatives, ensuring alignment to corporate priorities, consistent brand execution, and measurable return on investment. In addition, this role will support coordination with branch locations to drive adoption of key marketing campaigns and local market activation efforts tied to strategic growth initiatives.This is an ideal opportunity for a marketer who thrives in fast-paced environments, enjoys bringing structure to complex logistics, and understands how events contribute to pipeline growth and brand visibility.

Requirements

5+ years of experience in event marketing, field marketing, or integrated marketing roles (B2B experience preferred).
Demonstrated experience leading trade show strategy and executing complex, multi-market event programs.
Experience supporting distributed sales teams or multi-location organizations preferred.
Strong project management and vendor management skills, with the ability to manage multiple concurrent events.
Comfortable influencing stakeholders and driving alignment across cross-functional teams.
Strong communication and organizational skills, with attention to detail and deadline management.
Willingness to travel as needed to support key trade shows and customer events.
Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.

Nice To Haves

A strategic and detail-oriented marketer who understands how to turn events into measurable business impact.
Someone who can bring structure and consistency to enterprise event strategy while enabling local market activation.
A collaborative partner to sales and branch leadership who ensures events are aligned to growth priorities—not just attendance.
A proactive self-starter who can balance logistics, creativity, and performance measurement in a distributed organization.

Responsibilities

Develop and lead the enterprise external event strategy, including trade shows, industry conferences, association participation, sponsorships, and customer-facing events.
Establish event selection criteria aligned to priority verticals, services, and market growth objectives.
Build and manage an annual event roadmap, ensuring appropriate allocation of budget and resources across national, regional, and local opportunities.
Evaluate new event opportunities, hosted event concepts, and partnership activations that align with strategic priorities.
Oversee end-to-end planning and execution of trade shows and industry conferences, including budgeting, vendor management, booth strategy, messaging alignment, and logistics coordination.
Develop standardized processes for booth design, promotional materials, signage, and event marketing assets in partnership with brand and communications and approved merchandise vendor.
Partner with branch and sales teams to define pre-event outreach strategies, target account engagement, and meeting scheduling.
Ensure structured post-event follow-up processes are in place to maximize lead conversion and pipeline impact.
Track and report on event performance, including lead volume, lead quality, pipeline influence, and overall ROI.
Develop frameworks for customer-hosted events, regional seminars, open houses, and market-specific activations.
Provide guidance and oversight for branch-led event participation within established brand and budget guardrails.
Support local sponsorship activations to ensure brand consistency and strategic alignment.
Create repeatable toolkits and playbooks to streamline event execution across the organization.
Serve as the marketing liaison for designated branches or regions, ensuring event participation aligns with broader marketing and sales objectives.
Support deployment of select corporate marketing campaigns within event-driven markets to amplify impact.
Facilitate coordination between branches, digital marketing, and marketing operations to ensure proper lead capture, routing, and follow-up.
Gather feedback from the field to inform future event planning and market activation strategies.