Sr Event Sales Manager

Bazaar Holdings Hotel Development LLC•New York, NY

23d•$90,000 - $100,000

About The Position

José Andrés Group is seeking an experienced, highly motivated, and results-driven Senior Event Sales Manager to lead event sales efforts across our dynamic portfolio of restaurants and event spaces. The Senior Event Sales Manager will be responsible for generating revenue through the sale and execution of private dining experiences, corporate events, social celebrations, buyouts, and other special events. This position will manage the complete sales process—from prospecting and initial inquiry through contracting, planning, and post-event follow-up—while ensuring each client receives exceptional service reflective of José Andrés Group’s commitment to hospitality. The ideal candidate is a proactive sales professional with strong industry relationships, exceptional communication skills, and a proven ability to meet and exceed revenue goals. This individual should be comfortable managing high-value accounts, developing new business, and collaborating closely with restaurant operations, culinary teams, marketing, and other internal partners.

Requirements

Minimum of 5 years of event sales, catering sales, hospitality sales, or private dining experience.
Previous experience in a senior sales role within a restaurant group, luxury hotel, catering company, event venue, or hospitality organization strongly preferred.
Demonstrated success meeting or exceeding sales and revenue goals.
Established relationships within the corporate, hospitality, social event, wedding, or event-planning community are highly desirable.
Strong knowledge of event contracts, deposits, food and beverage minimums, service charges, cancellation policies, and event billing.
Experience managing high-volume, luxury, VIP, or complex events.
Exceptional written and verbal communication skills.
Strong presentation, negotiation, relationship-building, and closing abilities.
Highly organized, detail-oriented, and capable of managing multiple events and priorities simultaneously.
Ability to work collaboratively with culinary, operations, marketing, finance, and leadership teams.
Proficiency with customer relationship management, event management, reservation, TripleSeat and Microsoft Office or Google Workspace platforms.
Availability to work occasional evenings, weekends, and holidays based on event and business needs.
Bachelor’s degree in Hospitality, Business, Marketing, Communications, or a related field preferred; equivalent professional experience will also be considered.

Nice To Haves

Previous experience in a senior sales role within a restaurant group, luxury hotel, catering company, event venue, or hospitality organization strongly preferred.
Established relationships within the corporate, hospitality, social event, wedding, or event-planning community are highly desirable.
Bachelor’s degree in Hospitality, Business, Marketing, Communications, or a related field preferred; equivalent professional experience will also be considered.

Responsibilities

Drive event sales revenue across assigned restaurants, private dining rooms, and event spaces.
Proactively identify and pursue new business opportunities through outreach, networking, referrals, partnerships, and industry events.
Manage incoming event inquiries and respond promptly with customized proposals, menus, pricing, and venue recommendations.
Conduct site visits and present event spaces, culinary offerings, and service capabilities to prospective clients.
Consistently meet or exceed individual and departmental sales goals, booking targets, and revenue expectations.
Identify opportunities to increase revenue through menu enhancements, beverage packages, audiovisual services, décor, entertainment, and other event upgrades.
Maintain an active pipeline of prospective and confirmed business and provide accurate revenue forecasts.
Develop and maintain relationships with corporate clients, event planners, destination management companies, hotels, luxury concierge teams, nonprofit organizations, and social event clients.
Serve as the primary point of contact for clients throughout the sales and planning process.
Create personalized event experiences that reflect each client’s vision, budget, and objectives.
Manage high-profile, VIP, and complex events with professionalism, discretion, and attention to detail.
Conduct post-event follow-up to gather feedback, strengthen client relationships, and generate repeat business.
Maintain accurate client profiles, event histories, preferences, and communication records within the company’s sales and event management systems.
Coordinate all event details, including menus, beverage selections, floor plans, timelines, guest counts, rental needs, audiovisual requirements, entertainment, and special requests.
Prepare and distribute accurate contracts, banquet event orders, event summaries, deposits, payment schedules, and final billing information.
Communicate event details clearly and efficiently to restaurant leadership, culinary teams, service teams, finance, and other internal stakeholders.
Lead event detail meetings and ensure operational teams have the information necessary to execute each event successfully.
Attend key events as needed to support the client, facilitate communication, and ensure a seamless guest experience.
Resolve client concerns and last-minute changes with urgency, creativity, and professionalism.
Build awareness of José Andrés Group’s event offerings within the local and regional market.
Represent the company at networking events, industry showcases, trade events, tastings, and community functions.
Develop strategic partnerships with hotels, venues, event professionals, local businesses, and community organizations.
Collaborate with the Marketing team to develop sales collateral, promotional campaigns, digital content, and event-focused initiatives.
Monitor competitor activity, market trends, pricing, and client preferences to identify new opportunities.
Maintain a strong understanding of the company’s restaurant concepts, menus, service standards, event spaces, and brand identity.
Serve as a senior resource and mentor to Event Sales Coordinator, and other members of the sales team.
Support onboarding and training related to sales standards, systems, event processes, and client communication.
Partner with restaurant General Managers, Chefs, and operational leaders to align event sales strategies with venue capabilities.
Participate in regular sales, revenue, operations, and forecasting meetings.
Support the Director of Event Sales with strategic projects, reporting, account development, and departmental initiatives.
Promote a collaborative, accountable, and hospitality-driven team environment.